Taylor Swift Has Become a Music Franchise – How Can She Get Even Bigger?

TAYLOR SWIFT had a moment when the crowd sang 'All Too Well' back to her on tour

The evolution of Taylor Swift has been incredible. From country music darling to pop powerhouse and now, music industry juggernaut, the 34-year-old is simply unstoppable. She’s so much more than a musician and a cultural icon, and she’s become a global brand in herself.

The question now is how can the Love Story singer get any bigger than she already is? Perhaps Swift should seek to expand her franchise even more so that she’ll be regarded in the history books as a bigger sensation than Michael Jackson or the Beatles.

Swift Now Challenging the Biggest Acts in History

Swift hasn’t quite cracked the top ten artists of all time in terms of record sales, but she’s getting close. The Pennsylvania-born singer has sold over 200 million albums, putting her in touching distance of the top ten where Eminem sits on 220 million. Still, there’s some way to go for Swift to beat the Beatles, Michael Jackson, and Elvis Presley, who each sold more than 500 million records.

There’s plenty of time for Swift to catch those sales records, and she has already beaten an impressive musical feat of her own. Indeed, the Bad Blood singer is responsible for the most successful tour of all time, beating the likes of Elton John and Ed Sheeran in the process. The Eras Tour is still ongoing but has already raked in more than $1 billion in revenue.

Singer Could Expand Into Other Forms of Entertainment

One thing that Swift could do to cement her legacy further is to branch out into modern forms of entertainment, many of which weren’t available to the biggest selling artists of all time. She has already displayed her willingness to do this with the release of the concert film that she released alongside her latest tour. Taylor Swift: The Eras Tour earned more than $261 million worldwide and is the highest grossing concert film ever.

The online casino industry is another booming sector that Swift could seek to conquer, as there are millions of people who play gambling games all over the world. There’s an eclectic mix of genres among the new online slots which include games like More Unusual Suspects and Dark Waters Power Combo. This suggests that a Swift themed game wouldn’t be out of the question. Other acts like Michael Jackson and Queen have themed slots based on them, which have helped to heighten their fame. Therefore, Swift should seek to follow in their footsteps.

Could Go Down in History as Biggest Star Ever

If Swift makes the right moves now, there’s a strong chance that she could go down in history as the biggest star of all time. She isn’t showing any signs of slowing down, and if she keeps releasing albums her fame will increase.

It is important, however, that Swift makes use of all the technological channels available to boost her franchise. Themed games and television series could help to boost the star further and turn her into even more of a cultural icon.

 

Xsnoize Author
Mark Millar is the founder of XS Noize and looks after the daily running of the website as well as hosting interviews for the weekly XS Noize Podcast. Mark's favourite album is Achtung Baby by U2.

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