EDITORS return with new single & AI generated video 'Heart Attack'

EDITORS return with new single & AI generated video 'Heart Attack'
©Rahi Rezvani

Editors return today with new single ‘Heart Attack’. The track marks their first new music since 2019, and the debut release in their latest incarnation with Ivor Novello winning composer and producer Benjamin John Power, aka Blanck Mass, who joins the band as a full time member. 

With its pulsating electronic intensity, sweeping 80’s inspired synths and epic, driving drum pads, ‘Heart Attack’ is the perfect introduction to Editors’ new era, whilst also fitting seamlessly into the band’s songbook; its gothic sonics and Tom Smith’s brooding vocals making it instantly recognisable. “Heart Attack is a song of obsession, about losing yourself in someone, a love song, a morbid love song,” says Smith.

For the video, Editors have teamed up with pioneering director and visual artist Felix Geen, who used groundbreaking AI technology to create a vast, darkly-psychedelic journey of a visual, as he explains:

“Typically when I’m making a music video I try to tune myself into the song and find the visual that resonates the loudest. More recently I’ve been working with AI generated art in my videos. It is a relatively new technology but its development is accelerating all the time. The full potential for it to completely revolutionise the visual creation process is yet to be seen. I currently think of working with the AI as a collaboration with a mad auteur who’s taken too much LSD. It is certainly quite interesting to be taken on a psychedelic journey by a computer who’s seen too much.”

Watch the video for 'Heart Attack' - BELOW:

Having previously collaborated with Editors, bringing additional production to their sixth album, Violence, Benjamin John Power joins Smith, Justin Lockey, Elliott Williams, Russell Leetch and Ed Lay and ushers in another bold chapter for a band who have never stood still creatively. Speaking on the move, he explains: “Having worked with the band for coming up to five years now, joining Editors seemed more like a natural progression than a decision that had to be made. We know that we work well together, are on a similar page creatively, and are all very close friends. Being part of a 'creative conglomerate' is something that I haven't experienced for a while now so to be part of something that works in that way again is both liberating and exciting in equal measures.”

A band that has refused to stay still over the course of their 17-year career, ‘Heart Attack’ kicks off the next era of one of the UK’s most intriguing and enduring musical success stories. All 6 of Editors’ studio albums have charted in the UK top 10, with 2 scoring number 1’s, and their debut, The Back Room, being shortlisted for the Mercury Prize. Their latest tour saw them play their biggest UK headline show to date at OVO Arena, Wembley in 2020, signalling their ever-growing audience. Their successes have been just as impressive across the channel, regularly selling out tours and headlining festivals throughout Europe and beyond, as the below European Tour dates highlight. Arguably the key to their longevity is their ability to consistently evolve their sound, whilst remaining uncompromising in their vision. If ‘Heart Attack’ is anything to go on, this next chapter looks set to continue the trend.

Editors Live dates, Summer 2022:

27 May Dauwpop, Holland

28 May Stadtpark, Hamburg, Germany

3 June Vestrock, Holland

4 June In It Together, Wales

5 June Sonic Wave @ Forum, Birmingham, UK

17 June O Son Do Camino, Spain

24 June Mallorca Live, Spain

9 July Mad Cool, Spain

14 July Electric Castle, Romania

19 July Balena Festival, Italy

30 July Low Festival, Spain

5 Aug Wide Skies and Butterflies, UK

14 Aug Hear Hear Festival, Belgium

28 Aug Victorious Festival, UK

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