Edinburgh natives LIIMO release video for new single 'If You Love Me' - Watch Now

Edinburgh natives LIIMO release video for new single 'If You Love Me' - Watch Now

Having recently released their new single 'If You Love Me' - a sultry, electro-pop jam about heartbreak - Edinburgh natives Liimo today release the video for the track.

Speaking about the video, Jamo explains, "We'd always had a karaoke theme in mind for this song as it felt like a bit of a heartbreak anthem to us, and working with Theo was amazing, he really brought it to life. We were out for a drink one night in this amazing neon-clad venue in Soho and knew straight away we just had to shoot a music video there. The video nearly never came to be! We kept setting off the alarms with our smoke machine and the restaurant were going to pull the plug - but it was worth the risk in the end."

'If You Love Me' is the forth single from the London based Scottish trio. It follows on from most recent single 'Pink In Heaven', 'Get Weird' featuring LA artist Lizzy Land and their debut single 'Pineapple Radio'. Liimo' (meaning a little bit more) have already picked up tastemaker support from EARMILK, The 405, CLASH who hailed their debut single "An intoxicating beginning", Euphoria Magazine, Born Music, When The Horn Blows to name a few and have amassed over 700K+ streams. BBC Radio 1 Adele Roberts gave them their debut daytime spin in recent weeks.

Check out the video for 'If You Love Me' - BELOW:

The pop trio's music revels in these complex times, as they provide aspirational anthems that'll implore you to reconnect with the world around us a little better. With each song, Liimo create an intoxicating sound where sweet melodies rub shoulders with idyllic, dreamy lyrics.

It all starts with the name, says lead singer Kieran. "Liimo is an abbreviation of 'little more'. The thread between our lyrics is that we aspire for a touch more of everything; a little bit more time, a little bit more money, a little more indulgence, a little more love. Sometimes these things aren't the answer, but we'd sure like to try it out ourselves."

The band know each other from their native Edinburgh, with Kieran, CJ and Jamo all meeting as teenagers. They bounced about in different projects and got to know each other via the creative scene, but it was only when they started working together as Liimo a couple years after moving down to London that things clicked. "There's an authenticity writing together because there's a collective pool of memories to pick up on and pull influence from," Kieran says. "our lyrics are about real life, being broke, love in a big city with the romanticism of warm nights far away."

The group bonded over their mutual love of thoroughly modern pop stars. US R&B act Khalid, pop sensations Lany and Drake's sultry protégé Majid Jordan remain touching points for where the group are headed musically, but the band's meticulous nature and chasing of an identity runs deeper than their songs. "There needs to be a whole vibe and belief in what you're doing but that spans more than music, it's about the aesthetic, how you act, what you say, everything." Have a browse at the band's pastel-plastered social media channels and you'll instantly get an idea of the vision that they're chasing.

Why wouldn't you want a little bit more? Liimo think you deserve it.

Xsnoize Author
Mark Millar is the founder of XS Noize and looks after the daily running of the website as well as conducting interviews for the XS Noize Podcast. Mark's favourite album is Achtung Baby by U2.

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