After recently returning to deliver their much-loved comeback single “HELLO”, their first piece of new material in two years and debut release through Ignition Records, Welsh indie-rockers Public Order are back once again with the official video for their latest offering.
Marking their first set of visuals as a four-piece, the new video for “HELLO”, directed by Jay Davison makes for an incredibly bold and cinematic affair. Blending a live performance element with a vibrant and colourful feel throughout, they are certainly looking to continue the impactful presence of their latest outing here.
Adding about the new video, they said, “Buzzing to get the HELLO video out. We had a blast making it with Jay. It was a lot of fun to make and he smashed it. Plus it’s our first official video as a four piece now that we have Dan on drums. We hope you enjoy it as much as we did making it.”
Watch the video for “HELLO” – below:
In 2022, Welsh indie rock band Public Order released their breakthrough debut single ‘Feels Like Summer’, which saw them being picked from virtual obscurity to be featured on the FIFA 2022 soundtrack, garnering two million streams and counting, and supported by the likes of BBC Radio 1’s Jack Saunders. But just shortly afterwards, they were dropped from their label, forced back into their day jobs, and had to start all over again.
A true underdog story, Public Order persevered writing new music and recently found a new home on London based independent Ignition Records, with a post telling their story on TikTok earlier this year drawing immediate attention and new fans with almost half a million views to date.
After working with Grammy award-winning Jim Abbiss on their new EP, “HELLO” is the first of the new music to be revealed. Bringing back more of that euphoric indie-rock aesthetic that first caught so many ears the first time around, “HELLO” sees them return to the fold in dazzling style. Brimming with broad and immersive textures, a soaring atmosphere, and stellar vocals throughout, they are looking to make even more noise for their second time in the limelight.
Speaking about the new track, the band enthused, “It’s been a while but we’re buzzing to be back with new music! The last 18-months have been a bit of a roller coaster for us but we took some time out to work on new music and even managed to sign a new record deal. ‘HELLO’, produced by fellow Welsh residents Damon Minchella and Tom Manning, is the first track to be taken from a forthcoming EP. It’s a pulsing, guitar driven indie banger which we love and have been champing at the bit to get out into the world.”
As close childhood friends, the band spent much of their teenage years exploring a diverse array of musical interests. Citing early material from The Stone Roses and The Prodigy as influences, the group’s direction slowly morphed into a combination of two worlds; the dancefloor-filling rhythms of the electronic scene, and the bold and blistering sound of live guitars and drums. While their style is rooted in those hedonistic days of all night raves, they have begun to add a new flair and spin to their sound, delivering raw, yet upbeat textures that have grown with recent experimentation and adventure.
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