VIDEO PREMIERE: Will and the People – Shame

VIDEO PREMIERE: Will and the People - Shame

Brighton-based rockers Will and the People have released the video for their brand new single Shame, directed by the band themselves. Fitting the rhythmic shifts of the song perfectly, the video mirrors Shame’s meaning with the external conflict shown in the news reports causing the internal rumblings that the lyrics point to, addressed with creative and psychedelic settings – ultimately a statement of everyone’s ability to feel Shame in the sheer brutality of the modern world.

‘It’s about the chaos of the world being beautiful… it’s power to the people – but the selfish gene seems to always be in charge.’ says frontman Will Rendle.

‘It’s also about feeling shame because you are privileged compared to most people in the world. The song is both a social commentary and a self-reflective outburst. We seem shamefully incapable of looking after one another and the world we live in, and we tend to be fickle in our choices. “You made your mind you changed your mind”. We’re also slow to realise that we’re running out of time: “this is the race, the race, the race, not a warm-up”

Check out the video for ‘Shame’ – BELOW:

Signed to Various Artists Management (The Libertines, Supergrass, Tom Grennan), the band have released three albums, including their debut self-titled album which was a chart hit in Holland, Will and the People have plenty in the pipeline for 2020.

At the end of 2019, Will And The People revved back into the world with renewed vigour with a two-month tour of the UK, Europe and Australia, reconnecting with their self-sufficient DIY roots and more pumped and defiant than ever before.

In January, working with Distiller Records, they holed up in a studio near Bath for ten days and self-produced 25 songs with the plan of releasing songs one-by-one rather than holding out for an album, “to give our fans what we’ve denied them for the past three or four years. We’re going to be releasing more music in the next year than we have in the last five years. this new era of fast releasing and putting it out as we make it and not sitting on it is a very inspiring time for us.”

They show no sign of relenting from their brand of genre-bending alternative rock, and there is a sense of rejuvenation in the band’s new music, a refresh of their look and artwork in collaboration with renowned designer Luke Insect, and above all a sense of self-belief at their core.

Later this year, Will and the People will embark on their ‘Started On Love’ tour across the UK & Europe and are currently in the process of rescheduling dates supporting Rag‘n’Bone Man for 2021

2020 ‘Started On Love’ UK & Ireland Tour Dates:

19 October Glasgow King Tut’s
20 October Dublin Whelan’s
21 October Belfast Speakeasy
22 October Manchester Yes
24 October Newcastle Think Tank?
25 October Leeds Oporto
27 October Birmingham O2 Institutes
28 October Bristol The Fleece
29 October Brighton Patterns
30 October London Omeara

Xsnoize Author
Mark Millar is the founder of XS Noize and looks after the daily running of the website as well as hosting interviews for the weekly XS Noize Podcast.Mark's favourite album is Achtung Baby by U2.

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