VIDEO PREMIERE: Swedish dream-pop artist REBECKA REINHARD shares new video for ‘A PICK’

Rebekah

Following on from the release of her highly praised new EP ‘Whale’ released near the end of August, Swedish artist Rebecka Reinhard now returns to share the official video for one of the collection’s standout singles ‘A Pick’.

As a song that is about feeling alienated from the world, she thought it would be appropriate to set these new visuals in nature and as far away from human interference as possible. Heading out to the wilderness and taking in all the glorious scenery that her home country has to offer, the video for ‘A Pick’ makes for a wonderfully bright and engaging watch.

Speaking about the new video, she added, “This song is about feeling alienated from the world around you while trying to pretend as if everything is fine, grappling with reality and trying to make sense from the chaos. At the same time there is a very laid back vibe, bordering to indifference. But you know instinctively that something’s not right. So we wanted to create an environment that is distorted and slightly eerie. I seem to have just landed there without a map or manual but doing my best to just go on as usual. It’s creepy but in a funny rather than a hostile way.”

Recorded between London and the Swedish countryside, the ‘Whale’ EP comes after a period of musical and personal discovery. Having left her native Stockholm, Rebecka found herself living in Paris, before relocating to London in 2014. It was there that her musical trajectory solidified, and in the summer of 2018, she started recording with producer Anders Källmark. Watch the video for her new single ‘A Pick’ below, directed by Malin Bernalt.”

‘Whale’ EP tracklisting:
1. Whale
2. No Release
3. A Pick
4. Quit Your Day Job
5. Stamford Hill
6. Poison

Rebecka Reinhard’s music has previously been compared to the likes of Mazzy Star, and perhaps even those emanating out of the shoegazing movement that sprung up in the UK and US in the early 1990s. Reinhard hasn’t yet spoken about specific influences, although she listens to everything from hip-hop, punk, new wave, shoegaze, psych-rock, folk pop, jazz and northern soul. She also aligns herself with artists like Snail Mail, Mitski, Angel Olsen and Courtney Barnett and when she reveals that one day she’d love to open for PJ Harvey or Kurt Vile, we know this is just innocent conjecture on her part. Indeed, one listen to her new EP will convince you that she is the kind of artist that is making – and then breaking – her own rules and, ultimately, writing her own history.

Keep up with Rebecka on her socials for more music, touring updates, and additional exciting news to be announced.

Follow Rebecka Reinhard:

Website | Twitter | Instagram | Facebook | SoundCloud

 

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