Segiri’s previous single ‘Undone’ pushed the rising dance-pop artist to the next level, earning her KISS FM airtime from the influential TCTS alongside extensive radio play in Germany while also racing up the Swiss dance chart. Capitalising upon that growing attention, Segiri now shares the official video for her brand new single ‘Silence Speaks’.
‘Silence Speaks’ finds Segiri’s show-stopping voice surging with grace, potency and control - a standout ability that reflects her admiration of great, empowered pop artists and full-force personalities such as Lady Gaga, Halsey and P!nk. It’s the dominant force in a compelling bombastic pop production which deploys hefty beats and furious, fuzzy bass within a colossal range of loud-and-quiet dynamics.
Segiri says, “Silence Speaks brings silence to life and gives it form and personality. We’ve all been there, I think, unable or unwilling to communicate. You can feel lonely despite being with someone. Harsh words can hurt but sometimes silence can be more destructive. Saying nothing can say everything. And it can hurt.”
It was great working with Darion Leigh on the music video. The idea was to take silence - the very absence of sound and something that conjures up images of emptiness and make it into a force of itself.”
Watch the video for ‘Silence Speaks’ - BELOW:
‘Silence Speaks’ was produced by the hitmakers Banx & Ranx. The duo are best known for their Platinum-certified Top 5 UK hit ‘Answerphone’, which features Ella Eyre and Yxng Bane. Their credits as producers, writers and remixers include leading names such as Dua Lipa, David Guetta, Sia and Stefflon Don.
After relocating from India in her teens to seek new opportunities in London, Segiri’s blossoming career is progressing steadily with every release. Her breakthrough single ‘Tastes Like Anarchy’ was supported by Ashanti Omkar on the BBC Asian Network, who later highlighted the track as one of her 2020 Bangers. ‘Tastes Like Anarchy’ enjoyed further waves of discovery with both its remix by Alex Ross (Becky Hill, Mabel) and then its Zoom-themed music video, which was filmed DIY style during lockdown. It subsequently won the NeXtup Global Indie Music Competition, which was judged by Zhavia and Chief Keef.
The positive momentum that Segiri established with ‘Tastes Like Anarchy’ continued with the follow-ups ‘Parallel’ and ‘Undone’. In addition to Banx & Ranx, Segiri has also collaborated with Lewis Gardiner (Ellie Goulding, Troye Sivan), One Bit (Stormzy, Laura White) and Haj (Becky Hill, Sigma), and has been remixed by Tom Ferry (Kiesza, Karen Harding), tyDi and Finlay C.
‘Silence Speaks’ is the latest release on Segiri’s own independent label D2D Records - a natural step for an artist who also is a highly accomplished businesswoman and lawyer. Segiri aka Serena Kern-Libera founded the boutique record label to provide support and mentorship for other young emerging female artists by providing a platform that puts artists at the centre of everything they do. D2D Records’ most recent release was ‘C U Win’ by Pritt, a rising South London artist who unites the sounds of her Tamil heritage with modern R&B.