Mysterious musical group Porcelain return with the video for new single ‘Hollow” which XS Noize is pleased to exclusively premiere today!
“Hollow” is a beautiful, evocative piece of dark pop music from this enigmatic collective who have begun to emerge from the shadows this year. Featuring haunting strings and ethereal vocals that come in and out of focus, and the accompanying visual is the perfect backdrop to the world Porcelain are creating.
Porcelain first emerged this year with their stunning “Part One” EP, the first of a trio of EPs they plan to release over the coming months. Electro sounds meet darkly soulful pop music to create a piece of deeply atmospheric music.
They have since picked up fans across BBC Introducing, Wonderland Magazine and the legendary Mick Fleetwood. Mick has voiced the band’s adverts online and has become a champion of the band.
Porcelain’s deliberately unswerving focus on the music and things that matter was apparent from the start, with individually numbered social posts titled ‘This is a Porcelain ad’ and ‘This is Porcelain radio play’ teasing the bands’ emergence. These posts combined with the use of stunning motion graphic animations helped Porcelain reach over half a million people before a song was even released.
Watch the video for ‘Hollow’ – BELOW:
Their debut EP named ‘Part One’ (what else) was released on August 14th and caught the attention of rock royalty Mick Fleetwood who pledged his support in a video testimony shared with the band and on his own social media.
They are also working with missingpeople.org and Shelter with the #every90seconds to raise awareness that someone is reported missing in the UK every 90 seconds.