Amid a thriving new wave of Swedish pop talent comes the exciting and mysterious Laura Nox who has unveiled the official video to her debut single Save A Little Love, out now on Warner Music Sweden. “Save A Little Love” mixes underground sounds with grand synths and an addictive chorus. The soundscape provides a deep and dream-like world to get lost in.
The video reflects the song’s lyrical themes, painting a dark and desperate scene with ominous soldiers standing in line as a little girl walks amidst them witnessing scenes of war and people fleeing from danger. Depicting the recent refugee crisis and how poorly handled the situation has been on a political level, it highlights how easily the world looks away when things are hard to handle and how we often turn a blind eye to situations that don’t affect us directly.
Growing up in Malmo, the 21 year old Swede started performing in bands at the age of 17, and now, as a solo artist laden with British influences, including the likes of Depeche Mode, Laura Nox is moulding her own tantalising brand of modern pop. It’s certainly a very promising debut from this brand new artist, who presents herself as a mysterious masked songstress. Her track carries a dark, epic, electro beat with a fanfare of a chorus that is punchy as well as poppy and shows off her clear-cut, commanding vocal.