There is nothing quite like the thrill of live music. Seeing a great band in a packed venue full of adoring fans is just amazing, with the crowd often generating an atmosphere and feel that simply no record can ever replicate.
On the flip side, missing out on a ticket to see your favourite group in action can be massively frustrating. However, if you have not managed to get yourself to a Teenage Cancer Trust concert at the Royal Albert Hall through the years, you might well be in luck thanks to a new announcement.
At the end of September, Teenage Cancer Trust launched a YouTube channel that is set to feature never-before-seen footage from its famous shows organised by The Who’s Roger Daltrey.
Teenage Cancer Trust Unseen will be free for fans to watch and will feature a choice selection of cuts from the archives. In return, the artists involved and the charity have simply asked that viewers make a donation.
The line-up for the channel at the time of writing included Ed Sheeran, Muse, Rudimental, Paul McCartney and Pulp. A set from Them Crooked Vultures, the band formed by Josh Homme, Dave Grohl and Led Zeppelin’s John Paul Jones, is also featured, while there will, of course, be a performance by The Who.
— Teenage Cancer Trust (@TeenageCancer) September 28, 2020
The launch of the YouTube channel is arguably just the latest example of the music industry turning to the video platform and streaming in general to showcase live performances.
For example, it was recently reported by Consequence of Sound how the Beastie Boys are one of a number of acts who have featured in archive sets streamed on YouTube in recent months, while Spotify has even taken the step of listing virtual concert streams within artist profiles and its concerts hub. As the company explained in a blog post, the move has come about through a partnership with both Songkick and Ticketmaster.
This idea of bringing real-life entertainment to the masses through video streaming also feeds into developments in other areas. Broadcasters like Sky Sports have taken the step of live streaming events on YouTube in recent times, including notable cricket matches like the Bob Willis Trophy final. The event was shown on the Sky Sports Cricket YouTube channel for free. Elsewhere, online video has brought a new dimension to casino gaming in recent years as well. As Mr Green explains, live casino games give players the chance to play table games hosted by a live dealer on a video link. The site details how players can take on other competitors or simply play one-on-one games with dealers, with such services building on other ‘live’ offerings such as live betting.
A natural step
With that in mind, it could be argued that the Teenage Cancer Trust’s decision to launch a YouTube channel is a natural step considering the trends which have developed in recent years.
The line-up of acts set to feature is undoubtedly exciting and the charity will surely be hoping that fans flock to it and also make some vital donations in the process.