SOAK announces new album ‘If I Never Know You Like This Again’ Out 20th May – Watch video for new track ‘last july’

SOAK announces new album 'If I Never Know You Like This Again' Out 20th May - Watch video for new track 'last july'
Photo Credit: Sam Hiscox

Bridie Monds-Watson, aka SOAK has announced their third album If I Never Know You Like This Again today. It will be released by Rough Trade Records on May 20th, 2022. Listen to a new track “last july” and watch the accompanying video shot by Ellius Grace, which stars Bridie and their partner below. If I Never… is the follow up to 2019’s Grim Town and SOAK’s Mercury-nominated 2015 debut album Before We Forgot How to Dream.

SOAK’s Bridie Monds-Watson (they/them) has incessantly documented their life in photos and video from a young age. “I hate the idea of getting older and forgetting, or having a family and not being able to perfectly explain a memory or a feeling. I always want to remember exactly how I felt at a certain moment,” they explain. It makes perfect sense then that If I Never Know You Like This Again is made up of what Bridie calls “song memories”. Having written much of the new album during the pandemic, when time felt at its slowest, Bridie’s obsessive need to document each chapter of their life made a marvel of the mundane.

Alongside long-time collaborator Tommy McLaughlin (he/him), the two wrote most of the album together while listening obsessively to indie bands like Broken Social Scene and Pavement and Radiohead’s classic album The Bends. They honed in on this new riff-led, mid-90s sound, “nerding out on guitars and pedals like moronic bros” before recording it with the rest of the band in Attica Studios in Donegal. Previous SOAK albums had either been recorded remotely or by just two people, but If I Never… sees all the members of SOAK in the studio simultaneously. After being away from each other for the majority of the pandemic, it was important to create the record as a band, and the joyful energy of having everyone in the same room again is palpable.

Watch the video for the new track ‘last july’ – BELOW:

On If I Never…, SOAK’s brilliant melodies are on full display. The lead single ‘last July features a masterfully off-kilter vocal set against swooning guitars, creating a lush pop song that wouldn’t be out of place in the end credits of a 90s coming-of-age film. Lyrically, Bridie manages to be both playful and self-aware. The idea of identity is central to the record, and Bridie’s lyrics are as deeply personal as they are universal. “This record is the most accurate picture of me. I felt no pressure at all, it was almost like I was ranting as I was writing,” they explain.“When I was looking to the past, it was as though I had a big lottery ball of all my recent memories and I would just randomly select which one I wanted to unpack. It helped me to process my past.” Tapping into their specific experiences, the result is a record that is deeply relatable and sparkling, as it traverses the ups and downs of their journey to become a fully realized person.

Tour Dates:
Jan 27th – Heartbreakers, Southampton
Jan 28th – The Boileroom, Guildford
Jan 29th – Record junkie, Sheffield
Jan 31st – Oporto, Leeds
Feb 1st – The Fulford Arms, York
Feb 2nd – Traders Club, Hebden Bridge
Feb 3rd – The Glad Café, Glasgow
Feb 5th -Oh Yeah Centre, Belfast
Feb 6th – Bennigans Bar, Derry
May 25th – Dolan’s, Limerick
May 26th – Whelan’s, Dublin
May 28th – YES, Manchester
May 29th – The Caves, Edinburgh
May 31st – Village Underground, London
June 1st – Patterns, Brighton
June 2nd – Thekla, Bristol

If I Never Know You Like This Again


2. last july
3. bleach
4.get well soon
5. red-eye
6. guts
7. baby, you’re full of shit
8. pretzel
9. neptune
10. swear jar

Xsnoize Author
Mark Millar is the founder of XS Noize and looks after the daily running of the website as well as hosting interviews for the weekly XS Noize Podcast. Mark's favourite album is Achtung Baby by U2.

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