Simple Minds
Image from Photo Session in Sicily 2022

Today Simple Minds release a new mix as well as an acoustic version of ‘Traffic’, the third single to be taken from their outstanding eighteenth studio album Direction Of The Heart.

Written by the band’s original members, Jim Kerr and Charlie Burchill, ‘Traffic’ is a spangly hand-jive bop through the days of the week, inspired by JG Ballard and with a vocal cameo from Russell Mael of Sparks.

“There’s a real pop element to it, which as we get older we're not scared to embrace,” says Burchill. Kerr notes the song had been germinating for ten years without taking root. “I ended up writing about a game called ‘Human Traffic’, where people get so immersed they can no longer tell the difference between reality and *the thing*. And to bring some laughing gas to the song, we asked Russell Mael to sing on it. It’s almost a cartoon song. One of the best on the record.”

Direction Of The Heart is Simple Minds’ first album of new material since 2018’s outstanding UK Top 5 album Walk Between Worlds. Throughout its nine tracks the album finds the band at their most confident, anthemic best on an inspired celebration of life.

Direction Of The Heart’s predominant mood is simultaneously reflective and euphoric, framing the personal in a universal context: qualities intrinsic to all the great Simple Minds records of the past, now recalibrating the band for its next era. Its concise nine-track album manages to perfectly encapsulate the essence of past and present Simple Minds, a band whose reascent over the past 10 years has seen them, once again, capture the magic and critical praise of their early days.

Listen to ‘Traffic’ - BELOW:

Direction Of The Heart is available on CD, Deluxe CD with two extra tracks and a hardback book, vinyl including coloured vinyl, and cassette.

Bonus tracks on Deluxe edition/s:

Direction Of The Heart (Taormina 2022)

INTERVIEW: Charlie Burchill on new Simple Minds album 'Direction of the Heart' - listen here.

INTERVIEW: Simple Minds' Jim Kerr on new single 'Act of Love', the band’s very first performance & more - listen here.

Xsnoize Author
Mark Millar is the founder of XS Noize and looks after the daily running of the website as well as hosting interviews for the weekly XS Noize Podcast. Mark's favourite album is Achtung Baby by U2.

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