Three-time GRAMMY Award-winning superstar Gwen Stefani and Target Corp. (NYSE: TGT) announced that they are collaborating to produce the first music video ever created on live television. The action will unfold live on CBS as part of a four-minute commercial break during the 58th Annual GRAMMY Awards® on Feb. 15. Stefani’s third studio album, “This Is What the Truth Feels Like,” which will be released March 18 on Interscope Records.
The unprecedented live music experience will take viewers through multiple sets and costume changes in real time, and feature some special surprises for fans. Directed by GRAMMY-Award winner Sophie Muller, the live music video will mark the national television debut of “Make Me Like You” following the single’s release on Feb. 12.
Target and Stefani also will bring #MoreMusic to social media, offering intimate, behind-the-scenes access leading up to the big night. During the live television broadcast, fans will be able to watch a unique second view of the experience through Periscope, Facebook Live and Snapchat. The live music moment that is captured on the evening of Feb. 15 will become the official “Make Me Like You” music video on Vevo.