LA electro-rock sensations AWOLNATION have revealed the official video for their brand new single ‘I Am’. The band teamed up with director Hayley Young on the concept of the ‘I Am’ music video, for a continuation and elaboration on the discovery process that began with the ‘Hollow Moon (Bad Wolf)’ video. This time ‘I Am’ reveals a more contemplative side of AWOLNATION through the use of intriguing lighting techniques and choreography.
Another shining example of front man Aaron Bruno’s masterful songwriting, ‘I Am’ combines dream-like synths, delicate Sigur Ros-inspired piano and uplifting acoustic guitars. The track even features a beautiful horn outro, further backing up AWOLNATION’s ever-growing reputation for being one of today’s most eclectic acts.
Off the back of a rampant, packed-to-the-rafters show at London’s Electric Ballroom on April 1st, the band will return to the UK in August, including a performance at one the world’s most iconic festivals, Reading and Leeds, over the weekend of August 28th – 30th, alongside the likes of Mumford & Sons, The Libertines, Metallica and Bastille. The upcoming shows will provide yet more opportunities to catch AWOLNATION’s explosive live show.
‘I Am’ comes from the band’s second album ‘Run’, out now. The album was written, performed and produced entirely by musical architect Aaron Bruno. The end result is a finely tuned musical masterwork that is at times, and all at once, sprawling, atmospheric, exuberant, earnest and refined with moments of signature unease. “There is not one second on the record that hasn’t been thoughtfully placed,” says Bruno. “Every single element serves a purpose.”
The powerfully anthemic song is currently featured in the latest World Of Red Bull campaign, which is currently running across North America and Europe and has quickly amassed over 7 million views online.
26th August – Glasgow, The Garage
27th August – Liverpool, O2 Academy
28th August – Leeds Festival (NME/Radio 1 Stage)
30th August – Reading Festival (NME/Radio 1 Stage)