It’s been one Hell of a journey for Kiwi Rock sensation Merv Pinny, seeing him transform from a rural dairy farmer to viral Rock God…surviving being run over by a truck and a broken spine as a result of a motorbike smash along the way. Ironically, it is to Hell he turns now with the release of Little Demons, a track which has taken on a life of its own, seeing it starting out as part of one of another of Merv’s tracks before fans demanded it gets a full release! Now fully recovered and with millions of streams and views of his tracks and videos due to the viral hit, OB Can You Hear the Children Cry (13 million views and counting), and recent radio hit, I, Little Demons is two minutes of rock Heaven!
Merv Pinny may well have been born a rock star but his upbringing on New Zealand’s North Island saw him becoming a dairy farmer, with his musical ambitions only ignited fully when his older brother gave him a $10 guitar when he was ten years old…perhaps the least he could do after accidentally running him over in a truck, an incident which led doctors to fear Merv would never walk again! The mercurial Merv also overcame a broken back incurred in a motorcycle crash shortly after being nominated for best country rock album in the New Zealand Vodafone Music Awards but rose again, electing to leave behind the farming life for good, devoting his life not just to music but to campaigning for social justice.
Merv Pinny’s track, OB Can You Hear the Children Cry became a viral YouTube hit, a rallying cry for children in crisis around the world, amassing over 13 million views, with Merv donating all the earnings to charity. He has since written about the perils of social media; war; terrorism and the refugee crisis, which led him to tackle another global issue with his previous single, I, capturing the joy we have all felt through reconnecting with our loved ones after lockdown.
Little Demons started life as the second part of the track, Twisted Minds. Quickly becoming a hit on Spotify, Marv has freed Little Demons from its shackles to live among us and explains how he captured the sound:
“I was experimenting with different sounds and ways I wanted to make my guitar sound. I wanted my guitar to sound like a machine gun and bullets, so I used a pen, jamming it under the strings. Then I used a hunting knife to drag up the string to create a feeling of tension in the atmosphere”
Prepare to be possessed by Merv Pinny’s 'Little Demons' - Listen below: