UNLOVED announce details of their new LP ‘Polychrome’ & share first single ‘I did it’

Credit: Katja Stuckrath

Unloved today announce details of their new LP, “Polychrome”, due for release on 24 February via Heavenly Recordings. Today the band share the album’s first single, “I did it”, accompanied by a video directed by Julian House and choreographed by Jack William Parry. 

Parry says: “In my head, each song Unloved produce has a very clear movement style and physicality, even if not overtly. There is always a mood that doesn’t need articulating, you just feel it. Like when you feel an atmosphere upon entering a certain space. So, upon first hearing ‘I did It’, I knew exactly how it should look.

“Together, Jade & I discussed the films ‘Viva Las Vegas’ (1964, Ann-Margret/Elvis Presley) & ‘Bande à part’ (1964, Jean Luc Godard); both of which use very simple social dancing to enhance the story. The great thing about dance in a social setting is that you are seeing movement being exercised in raw form, and all walks of life being united through it. That’s why it ties perfectly into the track- instinctive and honest ambition; self-assertion; dancing with joy but not needing to prove it otherwise.”

Unloved frontwoman Jade Vincent says of the single: “Simply put, “I did it” is an affirmation of achievement – and that deserves to be celebrated. (Yeah, you did it. She did, she did.)”

Watch the video for “I did it” BELOW:

Polychrome: painted, printed, or decorated in several colours

“Polychrome” starts with a murmur of percussion and a metallic grind, as if the in-house band on a space station were warming up for the last show of the night. As phased vocals zoom through the heart of the track, “Polychrome” builds and builds to create a swooning hypnosis that’s part Tropicalia, part BBC Radiophonic Workshop and part psilocybin swoosh. Disorientating, strange, and compelling, “Polychrome” is the opener and title track of Unloved’s first album of 2023.

Over the last few years, Unloved have developed their own uniquely cine-literate sound that draws a straight line from the moody, doom-obsessed girl group records of the early 1960s to the sonic experiments of electronic pioneers like Delia Derbyshire and Silver Apples via the darkest corners of David Lynch films and the crisp, mono beauty of the French New Wave. “Polychrome” sees the band take a deeper dive into their world, with eight new tracks recorded at the same time at the band’s recently released third long player, “The Pink Album”, along with a welcome reappearance of “Far from here”, a glorious widescreen tower of sound originally recorded and released as part of the band’s first EP, 2015’s “Guilty of Love.”

Unloved are Jade Vincent, Keefus Ciancia and David Holmes. Formed in California and located in L.A. and Belfast, they have previously released three albums – 2016’s Guilty of Love, 2019’s Heartbreak and 2022’s The Pink Album. Their music has featured heavily in each series of the internationally successful BBC TV series Killing Eve.

Unloved’s “Polychrome” LP is due for release on 24 February via Heavenly Recordings


Track List

1. Polychrome

2. Thrill me.

3. I did it.

4. Thank you for being that friend, you know, the one you never want to say goodbye to

5. I just stop.

6. It’s hard to hold you close when the world keeps turning.

7. Only for you.

8. Far from here

9. Rain on my parade.


Xsnoize Author
Mark Millar is the founder of XS Noize and looks after the daily running of the website as well as hosting interviews for the weekly XS Noize Podcast. Mark's favourite album is Achtung Baby by U2.

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