THERAPY? reveal their mind-melting AI-generated video for ‘Woe'

Credit: Tom Hoad

Northern Irish rock outfit, THERAPY? reveal their mind-melting AI-generated video for ‘Woe,’ which is taken from their critically acclaimed new album ‘Hard Cold Fire,’ OUT NOW on Marshall Records. 

As a growing fan favourite, ‘Woe’ is a bleak, towering mass of prog-tinged riflery adorned with, arguably, some of the bands most anthemic melodies to date.

“After over three decades as a band and numerous promo videos, it’s intriguing to find our gnarly vessels represented in AI”, jests vocalist and guitarist Andy Cairns. The song itself is looking at finding a way out of misery and looking ahead. Focusing on things you can change and using bad experiences as a springboard to make the right moves.

Speaking on the track’s initial inception, Andy reveals, “The riff was written by Neil on a keyboard and then interpreted on a guitar with a POG Pedal for its unique sound. The middle eight is classic Therapy? melancholic euphoria while the chorus seeks anthemic joy from struggle.”

Check out the video for 'Woe' - BELOW:

As Therapy?’s fourth decade finally gets underway in earnest, the sixteenth album ‘Hard Cold Fire’, written and pre-produced during an unprecedented time for music, is hefty, compact, and accessible, a distillation of everything that has made them what they are - hewn from County Antrim basalt, still possessed of their stoicism, but casting a renewed focus on catharsis and healing.

Working once more with renowned producer Chris Sheldon (Feeder, Biffy Clyro, Foo Fighters), a consistent good-luck charm for Therapy? dating back to 1994’s breakout album Troublegum, the band decamped to the newly opened Marshall Studios in Milton Keynes toward the end of 2021, working furiously to put the album down in its final form.

Tickets for the band’s UK/EU tour are on sale now – HERE


* w/support from Gallus

03 Galway, IE – Róisín Dubh*
04 Limerick, IE – Dolans Warehouse *
05 Cork, IE – Cyprus Avenue *

01 Portsmouth, UK – Wedgewood Rooms
02 Sheffield, UK – O2 Academy 2
03 Northampton, UK – Roadmender
07 Bristol, UK – The Fleece
08 Manchester, UK – Academy 2
09 Sunderland, UK – Pop Recs
10 Glasgow, UK – King Tut’s
14 London, UK – Electric Ballroom
15 Bradford, UK – Nightrain
16 Birmingham, UK – O2 Institute2
17 Cardiff, UK – Globe

INTERVIEW: Listen to Andy Cairns of Therapy? discuss ‘Hard Cold Fire’ - here.



1. They Shoot the Terrible Master
2. Woe
3. Joy
4. Bewildered Herd
5. Two Wounded Animals
6. To Disappear
7. Mongrel
8. Poundland of Hope and Glory
9. Ugly
10. Days Kollaps


Xsnoize Author
Mark Millar is the founder of XS Noize and looks after the daily running of the website as well as conducting interviews for the XS Noize Podcast. Mark's favourite album is Achtung Baby by U2.

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