PREMIERE: THE KING’S PARADE show their darker side with new music video for ‘BROTHER’

The King’s Parade

London based alt-soul outfit, The King’s Parade just revealed the video for their latest single, ‘Brother’ today exclusively on XS Noize. Darker in tone than anything they have released before, the video focuses on a sinister incident that takes place between two brothers while on the coast. Talking about the video, frontman Olly Corpe explains:

“This is without a doubt one of the most challenging and potentially dangerous videos we’ve ever made. It involved taking a seven-year-old boy in a dinghy out onto a choppy sea while Sam and I had to keep hold of the boat at all times and duck underwater at regular intervals to stay out of shot. The team also had to contend with capturing the main sequence in one shot whilst remembering that the whole video would be shown backwards, and in slow motion…”

The video was inspired by the song’s lyrical exploration of isolation and being left behind by someone close to you. Olly continues:

“Brother is a track about feeling left behind. The sudden disappearance of someone you hold close to your heart can leave an emptiness that feels impossible to fill. The song is an expression of that void.”

Media support for their recent singles includes The Independent, who featured the previous single ‘How Long?’ in their ‘Now Hear This’ column, calling it the band’s ‘best song to date’ – and Tom Robinson at BBC 6 Music, who described them as having “an incredibly accomplished sound worthy of a far wider audience”.

Having established a loyal live fanbase and streams in the tens of millions across all platforms online, news of their debut album is much overdue. The album, out in April 2021 was recorded by Marco Pasquariello (credits include Coldplay and Snow Patrol) and was produced by Grammy Award Winning Producer, Guy Massey (credits include Ed Sheeran, Jack Savoretti and The Libertines).

2019 saw the release of their most recent EP ‘Mad’ which was backed by a sold-out headline European tour across Spain, Italy, France, Germany and the UK – with the EP rallying strong tastemaker support from the likes of BBC 6Music, The Independent, Clash, Earmilk and many more. This year, the band utilised lockdown to engage with their fans more than ever before. Olly streamed acoustic #StayAtHome sessions live from his living room every day, for eight weeks straight and they all hosted a The King’s Parade themed quiz on Zoom which featured other artists, including Billy Lockett and Hollie Carmen.

Watch the video for ‘Brother’ – BELOW:


‘Brother’ is out now – stream it here

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