OCTOBER DRIFT release video for ‘Like The Snow We Fall’

October Drift

October Drift have released a poignant new video for their recent single ‘Like The Snow We Fall’, the first release to be taken from their upcoming acoustic EP, Naked, out on November 6th via Physical Education Records.

Stark and atmospheric, ‘Like The Snow We Fall’ blends rhythmic acoustic guitar with sparse accents of piano, before opening into a beautifully immersive orchestral climax. Throughout, frontman Kiran Roy’s vocals paint a powerful and darkly optimistic portrait of hope and catharsis, set against instrumentals that blur the lines between folk and post-rock.

The video mirrors the powerful and moving sentiments encased within the music, scattered with memories of a not-so-distant past as we all look forward to a time when the new normal can be replaced with the way things were.

“It’s about trying to control our hopes, fears and expectations and accepting things as they are,” Kiran explains. “We’re often sold that A+B=C. You do some course and then you’ll automatically have this great job at the end or that you spend money on a new product and it’ll make you happier and healthier, but the world doesn’t always work like that. This song is about doing your own thing and trying to realise self-worth, even if it doesn’t fit the mould. It’s not always the easiest thing to do.”

Watch the video for ‘Like The Snow We Fall’ – BELOW:

The new EP follows the success of their debut album Forever Whatever, released earlier this year.

Stripping away the immersive wall of distorted guitars and powerful instrumentation prevalent throughout the album, the new EP showcases the band’s diversity as musicians, shining a light on Kiran’s insightful lyricism and evocative vocals, and painting the tracks in a deeply sensitive light.

Including album tracks ‘Naked’ and ‘Cinnamon Girl’, transformed from their original driving anthems into pensive and reflective odes, and the new tracks ‘Like The Snow We Fall’ and ‘Still’, a stunningly emotive and confessional blend of delicate guitar, soaring vocal harmonies and strings, Naked is a showcase of their varied and virtuosic songwriting abilities.

With a solid foundation built over years of touring and writing, the album Forever Whatever affirmed the band’s place as an important new presence, with their heavy, pop-inflected rock delivering a rejuvenating injection of fresh blood to the genre. The album was met with widespread critical acclaim on release, garnering praise from the likes of NPR, Clash, Kerrang, Louder Than War, In Stereo Magazine and many more.

Having already thrilled audiences at festivals including Glastonbury’s John Peel Stage, Reading & Leeds and The Great Escape, as well as on a major European tour with Editors and a slot at Liverpool’s Sound City, the album and brand new EP together condense years of relentless touring and expertly crafted performance into showcases of flawless songwriting; statements of intent from a band more than ready to cement their place as future icons.

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