The incredibly striking video from Animal Noise, created by Maria Rocha, blends live action with a range of animation techniques to create an alternate reality; intricate pen and ink drawings are juxtaposed with collage landscapes, which challenge our protagonist at every step.
Commenting on the video, the band said “We’re very happy with the video and how it intertwines with the music. Maria Rocha has captured the mood of the song with her animation and editing.”
The band describe ‘Sink Or Swim’, as having “a bouncing staggered riff that flips from aggression to reflection. The song runs with a recurring theme of water and helplessness, relating to plaguing negative thoughts and anxieties about taking risks, a fear of jumping into the deep end of something new and different which scares a lot of people…”
The single, which has received airplay from BBC Introducing as well as BBC 6 Music’s Tom Robinson, is taken from the Sink Or Swim EP which will be released on limited edition vinyl as part of Record Store Day.