An independent study has concluded that U2 accounted for 23% of all music listened on iOS devices throughout January 2015. The study, conducted by the Kantar Group, found that not only was U2 the most-listened-to act on the iOS platform, but that more users were listening to U2 than the second (Taylor Swift at 11%) and third (Katy Perry at 8%) runners-up combined.
“This is fantastic news. If these figures suggest that these songs still matter to people, then we’re knocked out. That’s all any songwriter wants.” — Bono
Additionally, Kantar found that 95% of the U2 listeners listened to one or more tracks from the band’s current album, Songs Of Innocence.
“It’s nice to know that 5 months on so many people have discovered Songs of Innocence. In the end we just wanted people to hear the album. We took a big risk but today we can say that the experiment worked.” — The Edge