Liverpool’s FACTORY burst with fizzing ambition on new single 'Crosses' - Watch Video

Liverpool’s FACTORY burst with fizzing ambition on new single 'Crosses' - Watch Video

A three-minute burst of energy and Liverpool-based four-piece, Factory launch their third single, Crosses, to concrete their place in the swell of amp-blowing guitar music, bursting the banks of the Mersey and flooding the North West of England from Birkenhead to Stockport. Released on Salvation Records on Fri 16 November 2018, the crisp single is a revealing statement of power and poise and emerges on the eve of the band’s first headline tour.

As ever more, young, northern bands go below and beyond critical radar to whip up small venues and stadiums across the UK, Factory’s roots in Runcorn, Cheshire connects them to musical inspirations both past and present. Tipping their hats to local heroes, Catfish & The Bottlemen, they also feel the breeze of history from nearby Spike Island and Stone Roses’ ambitious folly across the Mersey Estuary.

Check out the video for Crosses - BELOW:

Crosses finds Factory making disciplined advances towards the peaks they have watched their peers scale in recent years, aiming for Catfish’s arena-filling grandeur with singer, James Shelley’s impassioned vocals, Blossoms’ charming of national airwaves with harmony-laden pop sensibilities and Liam Gallagher’s festival-stage-slaying act with a convincing sense of self-assurance. All rolled into one, Factory have crafted songs for the stage, purposely reaching out to audiences revelling in the sing-aloud, communal gig experience. Taking that experience on the road this winter, Factory play the following venues on their inaugural headline road trip:

Fri 16.11 EBGB's Liverpool with This Feeling

Sat 17.11 The Underground, Stoke

Sat 01.12 Hive, Manchester

Thu 13.12 The Monarch, London with This Feeling

Joining James in Factory’s line-up are Karl Richardson (backing vocals and lead guitar), Tony Dainteth (backing vocals and lead guitar) and Benjamin Worrall (drums and percussion). Crosses is the first track to emerge from sessions with producers, Sugar House who has previously produced the late Viola Beach as well as Manchester’s Pale Waves.

For up-to-date release and tour information connect with Factory on social media at:

Factory Facebook:

Factory Twitter:

Factory Instagram:


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