Eleanor K’s adventures ahead of the release of her debut album ‘Everytime’s The Last Time’ continued with her current single ‘Cry In Givenchy’, which landed her a New Noise feature courtesy of tastemakers Wonderland. The song’s allure is now illuminated as she shares the song’s official video, which sees ‘Riviera’ and ‘Sanditon’ actor Jack Fox make his directorial debut.
Given that the song hones in on the ultra-specific discomfort of feeling at your lowest while looking your best, it’s apt that the duo focused on visual aesthetic rich with bougie, dazzling elegance. The video feels like a subtle sequel to the song’s original narrative. Adorned in designs from House of SheldonHall and – you guessed it – Givenchy, Eleanor K has the chic sophistication of a classic femme fatale. Whereas the lyrics are about heartbreak, the video instead shows the power of simply demonstrating: look what you’re missing out on.
The video is also blessed with an equally luxuriant location: Rosewood London, the five-star hotel in High Holborn. Dating back to 1912, it is an Edwardian Grade II-listed building that blends English heritage with contemporary sophistication.
Jack Fox says, “I wanted to save my directorial debut, to work with material that I admired and a central character that I was not only respectful of but entranced by. Working with Eleanor on ‘Cry in Givenchy’ was all of these elements, in excess of anything I could have fathomed in my dreams’ conception. It was also a relief to know that I could have, if required, stepped into the protagonist’s role, as a double / stunt double / stand-in, should the production have required it, due to my tremendous and vast acting range.”
Eleanor K adds, “This video is heavy on parading around in clothes I could never own. Minimum responsibility with maximum pizazz.”
Watch the video for ‘Cry In Givenchy’ – BELOW:
‘Cry In Givenchy’ is Eleanor K and Jack Fox’s second visual collaboration after they starred together in the desolate romance of her ‘All In’ video.
Completed by ‘The Panic’s Over’, the three songs that preview Eleanor K’s debut album show an artist unafraid to address dramatic and often overwhelming emotions with a broad sonic palette that spans multiple genres. Stylistically it’s a world away from the boisterous beats and unique Basque flavour of her decade-long experiences touring with Crystal Fighters. The album promises to chart her whole story, as she fought anxiety and anguish before embarking upon a redemptive rebirth.