VIDEO PREMIERE: YOVA - An Innocent Man

VIDEO PREMIERE: YOVA - An Innocent Man

The prestigious ‘New York Animation Film Awards’ have announced the Jess Cope produced video for YOVA’s ‘An Innocent Man’ has won the coveted ‘Best Animation Music Video’ at the recent awards.

To celebrate the win, the band are pleased to present an intimate session recording of the track, which you can now watch exclusively BELOW:

Taken from the debut album ‘Nine Lives’, ‘An Innocent Man’, was recorded by the London based via Northern Macedonia YOVA pair of Jova Radevska (vocal / lyrics) and Mark Vernon (music / guitar) together with arrangements by PJ Harvey, Anna Calvi & Marianne Faithfull collaborator, Rob Ellis (musical box, Ondes Martenot, glockenspiel, celeste, piano, string arrangements, backing vocals), Anna Phoebe (violin) and Nick Holland (cello).

The video was produced by award-winning animator Jess Cope of Owl House Studios, who was part of Tim Burton's animation team for Frankenweenie and has previously worked with Metallica, Steven Wilson, Opeth & Passenger.

Watch the award-winning video in full BELOW:

Speaking about the animated video the band and director say….

Mark Vernon –YOVA

"Working with Jess Cope and the super-talented animation team at Owlhouse Studios has been a wonderful creative adventure. One where Jess Cope’s artistry and eye for detail was always to the fore during the making of our video. Jess’s resulting animation subtly yet vividly conveys every nuance of the lyric and and music to ‘An Innocent Man’ in a way we couldn’t have imagined possible. Her animated narrative is as both politically thought-provoking as it is emotionally beguiling from start to finish. This video is a miniature of timeless animated beauty that brings our song to life."

Jova Radevska - YOVA
"An Innocent Man" came about so unexpectedly. Not long ago someone had lent me the book ‘To Kill a Mockingbird’. I read it and had no intention of writing a song about it. Once when jamming with Mark, I found myself starting to narrate scenes from the book, completely unplanned, and that was that. With a later refinement of the lyrics, An Innocent Man was born."

Jess Cope – Video Director
“When I was first approached by Mark and Jova I was attracted to the project immediately because of the vocals. Upon listening to ‘An Innocent Man’, I was immediately struck by the sensitivity and innocence in Jova's vocals and the childlike manner in which the song is approached, musically and lyrically. It really drew me in and conjured up imagery pretty much from the first bar. I usually know within 20 seconds of listening to a track whether or not it is something I would like to take on as a music video. There was no question with this one. It was a wonderful project to work on and I am very proud of the final piece”.

‘An Innocent Man’ represents another string to YOVA’s bow with the song’s childlike innocence set against a backdrop of tragedy depicting a father raising his two children and teaching them lessons about the harsh reality of adulthood and racial inequality.

In anticipation of the new album, YOVA will be making their live debut together on Wednesday 16 Feb at the Slaughtered Lamb, London. Tickets are on sale now here:https://www.eventim.co.uk/event/yova-the-slaughtered-lamb-14625146/?affiliate=LA1

YOVA - DEBUT ALBUM: ‘NINE LIVES’
RELEASED WORLDWIDE, ON 25 MARCH 2022 VIA QUARTERTONE VIA CARGO

 
 

Xsnoize Author
Mark Millar is the founder of XS Noize and looks after the daily running of the website as well as hosting interviews for the weekly XS Noize Podcast. Mark's favourite album is Achtung Baby by U2.

Be the first to comment

Leave a Reply

Your email address will not be published.


*