VIDEO PREMIERE: HunBjørn – ‘Who Are We To Love’ – Watch Now

VIDEO PREMIERE: HunBjørn - 'Who Are We To Love' - Watch Now

HunBjørn is a new act on the Danish indie and electro-pop scene. Her musical universe is both raw and vulnerable. Catchy melodies, dreamy waves of synths, vocals and distorted guitars in a tight setting of bass and beats. HunBjørn released her debut EP “In Vacuo” in September of 2018, which received great reviews in her home country Denmark and when the first single “A Flutter Of The Heart” was released earlier that year in May, it immediately got selected by the hyped music Blog Soundvenue as one of those weeks “Top Tracks”.

She grew an engaged fan base on social media quite rapidly by using new technologies such as a messenger-bot called the She-Bear Bot, an interactive behind the scenes experience for her EP that fans could join, and personal V-logs about every song and the story behind it.

Now HunBjørn is ready with a second EP with the title “Next Summer”. She produced the EP herself and had it mixed by Brian Batz aka Sleep Party People, with whom she also worked with on her first EP.

The first single will be the song “Who Are We To Love”, which draws an even more electronic and dreamy approach to her music. The single is released March 1st on the Danish label All We Are Music. “Who Are We To Love” is a love song to the environment – a post-it in the forehead on all of us, to remind us that the environment is the responsibility of all of us.

HunBjørn aka Ulla Pihl, former lead singer and songwriter in the experimental pop band Lima Lima is inspired by the sonic structures in music and by the transformation of an instrument’s sound by using effects. Her lyrics always circle the grey areas in life and the complex feelings in relationships between human beings in a complex world.

She’s inspired by bands such as Blonde Redhead, Japanese Breakfast, Grouper, Beach House and Alvvays. The name HunBjørn derives from the Latin origin of her personal name Ulla and means “a small she-bear” in Danish. The name is the incarnation of courage, vigour and feminine strength.

Check out the exclusive XS Noize premiere of ‘Who Are We To Love’ – BELOW:

About “Who Are We To Love”:

The song came about by playing with different virtual synths and plugins in her DAW. A free process that combined the organic and the digital. For a long time the song had no real lyrics, only a few words were set. “Who are we to love” in the refrain and also the word “body” was repeated quite a few times in the midst of all the gibberish. That and also the plan to travel to Thailand for a January get-a-away was what inspired the lyrics for the song.

“For a long time, I had been wanting to write a song about the environment expressing my concerns about where we’re heading. But I didn’t want the song to be sanctimonious or a lifted finger. So instead I tried to express the double standards that I myself apply. I was planning to fly to the other side of the world, well knowing how big my CO2 footprint would be. At the same time I see myself as environmentally conscious person” So I’ve tried to express those opposing feelings in the song. How much is just words and how much do we really act? How much do we leave for our decision makers or even worse –for our kids?

If you didn’t know this is the theme for the song, then most people would probably interpret it as a love song. That’s fine for me – if it’s about the love you hold for another person, the earth, for your kids or something completely different. I like how a song can mean different things to the one that listens.”- says HunBjørn.

About The music video:

The official music video for the song is directed by Daniel Charluck Garrelts from Karma Film. Together with Ulla Pihl they tried to give the theme in the song a clear aesthetic expression. The body is in centrum – the pregnant body of Ulla herself painted in gold – as a picture of the earth, fertility and the organic. A vulnerable and personal video where the pregnant body during the video is marred by black oil as a clear symbol of how we treat the earth and what our children are born into.


Xsnoize Author
Mark Millar is the founder of XS Noize and looks after the daily running of the website as well as conducting interviews for the XS Noize Podcast. Mark's favourite album is Achtung Baby by U2.

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