VIDEO PREMIERE: Bad Love - Cashmere Tears

VIDEO PREMIERE: Bad Love - Cashmere Tears

Manchester-based three-piece and ’Sad-Boy Pop’ band, Bad Love, return with the video for their latest single, Cashmere Tears which XS Noize is pleased to exclusively premiere today!

Bad Love have cultivated a sophisticated alt-pop sound. Following in the footsteps tread by artists such as LANY and MUNA, Bad Love have interwoven contemporary anthemic pop segments with the nuanced, emotive songwriting of new wave bands like The Cure and Depeche Mode.

Latest single Cashmere Tears brings all these elements together as Bad Love continues to explore a sophisticated synth-pop sound characterised by mesmerising hooks and tender socially conscious lyricism. Cashmere Tears is a story of watching someone who used to dream big but is destined to repeat the same mistakes in life, as they are continuously drawn back to a toxic relationship. The song also takes aim at flaws within society, contesting the antiquated notion that women are supposed to be homemakers and peacekeepers for A-typical masculinity.

"Cashmere Tears was written during the lockdown and to me is about the existential dread of feeling trapped somewhere you don't belong, or with someone you don't belong with. For the video, we wanted to connect with the idea of letting go of your past lives. We wanted to capture that feeling of coming across the little box of things you kept with an ex, and how you'd feel after not seeing them for such a long time. How you'd go through when it ended like a cinematic montage, all the things you'd never said and what you could've done differently. Whilst we shot some of the polaroids for the video to burn, it's quite poetic because I did have some of my own polaroids from a different time in my life - one I wish I could undo. So burning those was quite poetic for me."

Watch 'Cashmere Tears' - BELOW:

Consisting of frontman, songwriter and producer Andy Gannon, Tommy O'Neill and Ben Tansey, Cashmere Tearsfollows recent single A Place For Me which gained the attention of musical tastemakers such as Clash Magazine, Variance Magazine, Clout, Indie Is Not A Genre, LA On Lock, Talk About Pop Music and many, many more. With a plethora of singles planned for 2021, and having recently signed to the AWAL+ platform, Bad Love are aiming to finish 2020 on a high.

Cashmere Tears is out now via AWAL.

Be the first to comment

Leave a Reply

Your email address will not be published.