SOAK premieres new single ‘DÉJÀ VU’ – Watch Now

SOAK premieres new single ‘DÉJÀ VU’ - Watch Now

SOAK has today released a video for ‘Déjà Vu’, the lead single from her anticipated second album ‘Grim Town’, which will be released on April 26th on Rough Trade Records. Bridie has also been confirmed to appear at this year’s SXSW in addition to further US dates and global shows confirmed as below.

Director Brother Willis — whose credits include recent videos for Parquet Courts and Beirut — calls the ‘Déjà Vu’ video “a looping, nonsensical, Lynchian dream,” and explains further that his goal “was to make a disconnected and confusing performance video, one that recasts Bridie as both performer, then observer, and back and forth in dreamlike messiness. I have a bit of an obsession with vintage TV talk show musical performances and tend to have lots of ‘work’ dreams. Familiarly confusing dream structure and absurdity that vaguely resembles a film set. So that’s the starting point here: a dream talk show performance – ambiguous and confusing.”

‘Déjà Vu’ is a further window into SOAK’s hugely-accomplished second album ‘Grim Town’, which follows the success of Bridie’s multi-prize-winning 2015 debut album ‘Before We Forgot How To Dream’. Its central premise, says the still-just-22-year-old, is “a dystopia that I’ve created in my brain: me on the inside, processed into a pretend location. The way I could wrap my head around a lot of what I was going through was to make it feel like something quite physical and real. Once I had the idea of the album being an actual location, exploring the dynamics of this town and what it would look or sound like felt like the right way to give my mental state a personality.” So if ‘Before We Forgot How To Dream’ was conceived as a time-capsule of innocence, vividly capturing those moments in adolescence when anything felt possible, ‘Grim Town’ perhaps examines the reality of what happens next, after you enter adulthood (but actually feel more in crisis than ever), and the world around you isn’t what was promised to you or your generation.

Check out the video for ‘Déjà Vu’ – BELOW:

A record about getting lost that you can, also, truly get lost in, ‘Grim Town’ sees Bridie tackling everything from long-distance love, depression, divorce and social anxiety to the changing modern landscape (sexually, politically, emotionally) with unflinching honesty. An acceptance of the jumble of emotions that makes you ‘you’ emerges as the ultimate message of the album, with its suitably placeless universe in which everybody’s personal ‘Grim Town’ looks different, but everybody’s matters.

03/11 – Austin, TX – Reeperbahn Showcase @ Palm Door (11pm)
03/12 – Austin, TX – ATC Live Showcase, British Music Embassy @ Latitude 30 (9pm)
05/06 – Kendal, UK @ Kendal Library
05/10 – Manchester, UK @ Band on the Wall
05/11 – Leeds, UK @ The Wardrobe
05/12 – Glasgow, UK @ King Tut’s Wah Wah Hut
05/14 – Birmingham, UK @ Hare & Hounds
05/15 – Oxford, UK @ O2 Academy Oxford
05/16 – Bristol, UK @ Thekla
05/17 – London, UK @ Islington Assembly Hall
05/19 – Brussels, Belgium @ Botanique – Rotonde
05/20 – Amsterdam, Netherlands @ Bitterzoet
05/22 – Hamburg, Germany @ Prinzebar
05/23 – Berlin, Germany @ Privatclub
05/24 – Cologne, Germany @ Artheater
05/28 – Cork, IE @ Live at St Lukes
05/29 – Limerick, IE @ Dolans
05/30 – Dublin, IE @ Button Factory
05/31 – Derry, UK @ The Glassworks
06/08 – Los Angeles, CA @ The Echo
06/09 – San Francisco, CA @ Café du Nord
06/11 – Portland, OR @ Doug Fir
06/12 – Seattle, WA @ Barboza
06/14 – Minneapolis, MN @ 7th Street
06/15 – Chicago, IL @ Schubas
06/17 – Toronto, ON @ Drake
06/18 – Montreal, QC @ Le Ritz
06/19 – Boston, MA @ Great Scott
06/21 – Brooklyn, NY @ Music Hall of Williamsburg

Xsnoize Author
Mark Millar is the founder of XS Noize and looks after the daily running of the website as well as hosting interviews for the weekly XS Noize Podcast. Mark's favourite album is Achtung Baby by U2.

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