Irish indie rockers The Academic, have shared a new video for their hit single 'Different' (watch here). Serving a Black Mirror-esque take on the music industry, the clip follows the four-piece as they meet with a team of scientists to formulate their perfect image.
The Academic have witnessed a meteoric rise since the release of their full-length debut album ‘Tales from the Backseat’ in January – the record instantly shot to #1 in the Irish album chart, earning rave reviews in the process, and the band just confirmed an opening slot for their musical heroes, The Rolling Stones, at Dublin’s legendary Croke Park on 17th May.
The Academic also won two Webby Awards this week, for their video 'Bear Claws' – which rose to viral fame earlier this year, racking up over 1.5 million views in less than a week (watch here).
Currently on a run of sold-out dates across the UK and Europe, The Academic return to Dublin next month to support The Rolling Stones at Croke Park before heading back to the US for dates alongside The Kooks.