Melanie C has today released her anthemic new single, 'Who I Am'. Having presented Billie Eilish with her BRIT Award and appeared as a castaway on a recent episode of Desert Island Discs, you can watch the incredible video for ‘Who I Am’ below.
Musically, lyrically and emotionally, 'Who I Am' has the feel of a mission statement from Melanie C. Taking a love of disco, euphoric electronic-pop and confessional lyricism into markedly personal waters, 'Who I Am' considers the hard lessons learned in order to finally be "comfortable with what's inside." Reunited with longtime creative ally Biff Stannard - Kylie, Little Mix, and of course Spice Girls - and produced by Ten Ven (who's worked with the likes of Greco-Roman and been tipped by Annie Mac), 'Who I Am' is also a testament to the power that comes when you are brave enough to appear vulnerable.
"Who I Am' is a very personal and reflective song," says Melanie. "It’s about how I've changed and developed throughout my life. The more courage I’ve found, the more I have been able to express myself and grow into the woman I now am."
Watch the video for 'Who I Am' - BELOW:
All this follows a standout 2019 for Sporty, which included a record-breaking reunion with her fellow Spice Girls, the world-colliding collaborative tour with seminal drag collective Sink The Pink, and its floor-filling finale in the release of a brand new song, 'High Heels' (written especially for the Pride dates). The track was met by widespread acclaim, playlisted at the likes of Radio 2, and culminated with a triumphant, quietly subversive performance on The Graham Norton Show by Melanie and her fellow queens.
Ask Melanie C 'Who I Am' in 2020, and you will find a woman who has returned to the global pop stage on her own unequivocal terms. A vital voice in the modern discourse on depression, body positivity, and the LGBTQ community, her trailblazing influence has in fact never been more apparent. And now - just over 20 years on from her acclaimed solo debut, 'Northern Star' - Melanie appears to be evolving her sound as much as she is looking back to her roots: she did, after all, cut her teeth not just in the biggest girl band in the world, but in the club-culture surrounding her childhood of Widnes (where she'd sneak off and attend Prodigy raves). With over 100 million records sold and multiple BRIT, Ivor, Billboard and Olivier Awards under her belt, 'Who I Am' nonetheless feels like new, more assured ground for Melanie C: part unapologetic banger, part attitude to live by, and a glorious new chapter for Girl Power.