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Track Of The Day: Richard Ashcroft – ‘Hold On’, Watch Video

RICHARD ASHCROFT

Richard Ashcroft has revealed a video for his latest single ‘Hold On’, taken from the forthcoming album. The track enjoyed an enthusiastic reception at radio, where it was quickly added to the A-List on BBC Radio 2, Radio X and Absolute Radio and the BBC 6 Music B-list. In addition, comes a new video for a remix of ‘Hold On’ by Parisian producer Mirwais, who worked with Richard on album opener ‘Out Of My Body’, which can be viewed on Richards website.

With the release of his highly anticipated new album These People imminent, Richard Ashcroft played a triumphant comeback show on Friday to an ecstatic, sold-out Albert Hall in Manchester. The set saw him perform tracks from the new album including singles ‘Hold On’ and ‘This Is How It Feels’ alongside classic songs from his solo career and The Verve.

Watch ‘Hold On’ video BELOW:

It serves to heighten anticipation for when he takes the stage at London’s Roundhouse tonight to continue his feverishly awaited live return, tickets for the show having sold out in a head spinning 25 minutes.

Watching personal and world events take a darker turn compelled Richard to record the album, his first new music in six years, and, he says, led to “ a sense of urgency and a clearing of the mind.” While These People addresses such topics as the war in Syria, the Arab Spring uprisings and the death of a friend, it also brims with hope and defiance, as evidenced in the anthemic and sweeping crescendo of new single ‘Hold On’.

Recorded in London, These People was produced by Richard and longtime collaborator Chris Potter, as well as marking a reunion with Wil Malone, who worked with Richard on the string arrangements on the seminal albums by The Verve A Northern Soul (1995), Urban Hymns (1997), and his platinum-selling and critically lauded debut solo album Alone with Everybody (2000).

Equally channelling his classic output and exploring adventurous new sounds, textures and themes, and graced by one of the most singular and unforgettable voices in British music, These People reaffirms him as one of the most defining and prodigious songwriters of his generation.

Richard Ashcroft live dates:

16/05 London, Roundhouse, UK (Sold Out)
27/05 Glasgow, O2 Academy, UK (Sold Out)
11/06 Isle Of Wight Festival, UK (The Who’s special guest)
15/07 Pori Jazz, Finland
06/08 4310 Rheinfelden, River Nights, Switzerland
10/08 Lokerse Festival, Belgium
12/08 Calella de Palafrugell,Jardí Botànic de Cap Roig, Spain
26/08 Glasgow, Bellahouston Park, UK (special guest to Noel Gallagher’s High Flying Birds)
03/09 Trinity, Jersey Live, Jersey

Mark Millar

Mark Millar is Founder/Editor of xsnoize.com

Fav Band(s): U2, R.E.M, The Stone Roses, Oasis, The Verve, The Charlatans, Happy Mondays, Mansun + loads more

Fav Album: Achtung Baby – U2

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About Mark Millar (3210 Articles)
<p>Mark Millar is Founder/Editor of xsnoize.com</p> <p>Fav Band(s): U2, R.E.M, The Stone Roses, Oasis, The Verve, The Charlatans, Happy Mondays, Mansun + loads more </p> <p>Fav Album: Achtung Baby – U2</p> <p>Follow Mark on Twitter: @markontheweb<br /> Email: mark@xsnoize.com</p>

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