Today The Proclaimers release the video for ‘The World That Was’, the first track to be released from their new album Dentures Out. It is brothers Craig and Charlie Reid’s first album since 2018’s hugely acclaimed Angry Cyclist.
‘The World That Was’ is a rocking singalong that finds the Reids in full-throated vigour on a song about the frustration of how nostalgia was pressed into service during the pandemic with illusions to wartime warmth.
The video is set in 2032, in a post-apocalyptic Great Britain, where a weather-beaten woman with a shabby cart and donkey wanders through a barren world as she ekes out a living from her dubious travelling show. She shows videotapes of the past to ragged, impoverished communities in return for whatever they can spare.
Produced by Forest of Black, the video was written and directed by Ciaran Lyons, who has a background in DIY visual effects and a focus on unconventional genre filmmaking. His narrative work has received a BAFTA Scotland nomination for Best Short Film and has played at international film festivals, including Slamdance, Palm Springs, Frightfest and London Short Film Festival.
Watch the video for ‘The World That Was’ – BELOW:
‘The World That Was’ features on The Proclaimers’ 12th studio album, Dentures Out. Thirty-five years since the release of their landmark debut album, This Is The Story, and 34 since the release of Sunshine On Leith, the second album that made them international stars, at the ripe young age of 60, the fire and ire of Craig and Charlie Reid remain righteously undimmed. Dentures Out is a record of the times, for the times, the twins at their political, observational, satirical and fist-punching tuneful best.
Its 13 songs clock in at a lean, tight, focused 34 minutes. Only one number, the closing ‘What The Audience Knew’, busts the 180-second mark. The rest are sub-three-minute miniatures of polemical pop perfection, recorded at Rockfield in Wales in three quick weeks in spring 2022, lent six-string wings by guest guitarist James Dean Bradfield (who plays on the title track and ‘Things As They Are’, the latter an epic song, the James Bond theme that never was) and produced by Dave Eringa, his third consecutive album with the Scotsmen.
In the lyrical firing line are the weaponising of nostalgia for electoral capital, porcine press barons, the comforting but distracting illusion of destiny, the hysterical bubble of modern life, the misery of a Sunday stripped of fun by Calvinist puritanism, and the romancing of a recent past that lands us with a cosily commodified heritage culture.
The Proclaimers of 2022 are fast, funny, and furious. Firmly looking forwards and pushing brilliantly onwards. The past is a foreign country and not a place Craig and Charlie Reid ever want to visit. All these years in, they’re still about the next song, the next gig, the next opportunity. They sound like they always did. Only better.
Dentures Out is released on 16 September and will be available on the following formats:
CD
LP: back vinyl / white label (D2C only)
Cassette
Digital download
Buy link: https://proclaimers.lnk.to/denturesoutPR
Tracklist:
Dentures Out
The World That Was
Feast Your Eyes
Praise
News To Nietzsche
Things As They Are
Signs Of Love
Drop Dead Destiny
The Recent Past
Sundays By John Calvin
Draw Another Line
Play The Man
What The Audience Knew
The Proclaimers recently kicked off their 14-month World tour with a main stage appearance at the Isle of Wight Festival. They will be playing a series of summer festivals and regional concerts, followed by a 35-date UK and Ireland tour from October to November.
THE PROCLAIMERS LIVE 2022
July
S 02 Chillfest Tring
F 08 Bournemouth Pavilion
S 09 Truro Hall for Cornwall
S 16 Sudbury Smile For Arran Trust
S 17 Folk by the Oak
F 22 St Helens Rugby Stadium Paul Heaton & Jacqui Abbott
S 23 Doncaster Keepmoat Stadium
S 30 Camp Bestival Dorset Lulworth Castle
August
F 05 Scarborough Spa Royal Hall
S 06 Skegness Embassy Theatre
F 19 Camp Bestival Weston Park Shropshire
S 21 Hardwick Festival
T 25 Amsterdam Melkweg
F 26 Ostende W-Festival
September
S 03 Jersey Weekender
October
S 08 Newcastle O2 City Hall
S 09 Stockton The Globe
M 10 Liverpool Philharmonic Hall
W 12 Carlisle Sands Centre
T 13 Bradford St Georges Hall
S 15 Blackburn King Georges Hall
S 16 Salford The Lowry
M 17 Birmingham Symphony Hall
W 19 York Barbican
T 20 Sheffield City Hall
S 22 Oxford New Theatre
S 23 Southend Cliffs Pavilion
T 25 Nottingham Royal Concert Hall
W 26 London Palladium
F 27 Ipswich Regent
S 29 Plymouth Pavilions
S 30 Southampton Mayflower
November
T 01 Bath Forum
W 02 Cardiff St Davids Hall
F 04 Leicester De Monfort Hall
S 05 Cambridge Corn Exchange
M 07 Brighton Dome
F 18 Belfast Waterfront
S 19 Dublin NCH
T 24 Motherwell Concert Hall
F 25 Dunfermline Alhambra
S 26 Dundee Caird Hall
December
T 01 Glasgow O2 Academy
F 02 Glasgow O2 Academy
S 03 Kilmarnock Grand Hall
F 09 Edinburgh Playhouse
S 10 Edinburgh Playhouse
W 14 Perth Concert Hall
T 15 Inverness Leisure Centre
S 17 Aberdeen P&J Live
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