Three years in the making and previewed by an array of earworm singles such as ‘Invisible Wall’ and ‘Second Best’, Jewelia recently released her brand new alternative pop album ‘Little Wins’.
The 12 tracks on ‘Little Wins’ are united by a central theme: celebrating self-acceptance. We’re conditioned to believe that we can achieve anything if only we work hard enough. Yet the reality is that the demands of life and unseen circumstances often present unexpected obstacles to even our best prepared plans. Collectively, ‘Little Wins’ implores us to accept that not everything is possible and to instead celebrate the things that we have achieved: little wins are indeed important.
Jewelia says, “The whole album fluctuates between self-encouragement and unforgiving self-judgement, but overall, there’s a constant yearning for self-forgiveness, with the conclusion that we all do the best we can, and that’s ok, and we should celebrate where we are, looking back at where we came from.”
The album’s new focus track ‘Queen of Make Believe’ is a key moment of that message. It’s a flamboyant synth-pop mantra to fake it until you make it and to crush the self-doubt that plagues you in the small hours. Jewelia’s radiant vocals exude positivity, providing an abundance of self-belief further heightened by the feelgood flow of the song’s 2020s alt-pop meets classic ‘80s/’90s synth-pop energy.
“As I mentioned before, writing and producing this song was pure fun, and so was making the music video! There’s something incredibly liberating about not taking oneself too seriously. I’m very much a DIY artist, so I had this whacky idea for the video, found an astronaut costume, a monkey costume and a green screen, and just allowed myself to play and have fun with it. I actually had a phase in my childhood when I wanted to become an astronaut! I suppose that being an artist allows endless possibilities, it provides the freedom to play a role and become whoever you want to be. I think this idea perfectly encapsulates the essence of ‘Queen of Make Believe’.”
Watch the video for ‘Queen of Make Believe’ – BELOW:
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