The Oh Yeah Music Centre has revealed that the five new acts selected for Scratch My Progress 2024 are Ethan Hollan, Aqua Tofana, Madam’s Last Discovery, Moon Landing and Sophie French.
Scratch My Progress is a mentoring, showcase, and practical support programme for new music. Now in its 13th year, the dedicated talent development programme is powered by the ongoing support of PRS Foundation, PPL UK, Belfast City Council, and the Arts Council of Northern Ireland.
Over the next nine months, the 5-acts will work with our dedicated Talent Development Specialist, Charlene Hegarty, to uncover opportunities for their music and take part in workshops, studio time, professional photo shoots, showcases, industry mentoring and one-to-one development. Over the years, our talent development artists have had one-to-one sessions with PRS, PPL, PRSF, Musicians Union, Atlantic Records (Ed Sheeran, Charli XCX), Parlophone Records (Gorillaz), Domino Records (Anna Calvi, Arctic Monkeys), ATC Live (Yard Act, Billy Nomates), Runway Artists (Emmy The Great, Meryl Streek), Jeff Robinson PR (The 1975, Belsonic) to name a few.
The Scratch My Progress scheme is open to artists representing the rock, alternative, acoustic, rap, pop, folk, punk and electronic genres, and Scratch has mentored a diverse range of talent over the years including NI Music Prize Winners Kitt Philippa, Sasha Samara and Sister Ghost, music and media personalities Gemma Bradley & Emer Maguire and recent graduates Lemonade Shoelace and Problem Patterns have since inked management, label, agency and global publishing deals since graduating from our incubation programme.
Scratch My Progress 2024
Ethan Hollan, Aqua Tofana, Madam’s Last Discovery, Moon Landing and Sophie French
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