Billie Eilish has consistently championed environmental sustainability, actively collaborating with organizations like REVERB, Live Nation, Support + Feed, and Wasserman to further these efforts. Her tour stood out for its focus on environmental and climate-conscious initiatives implemented across various venues.
Renowned for her dedication to environmental advocacy, Eilish has also teamed up with Google Maps to promote eco-friendly transportation options for fans attending her “Hit Me Hard and Soft Tour.” The initiative helped fans find sustainable travel methods, including public transport, bike routes, and walking paths.
At the outset of her “Hit Me Hard and Soft” tour, the American singer revealed her commitment to donating a portion of ticket sale proceeds to Reverb, a non-profit organization dedicated to promoting environmental sustainability in the music industry.
Reverb focuses on educating musicians and fans about integrating eco-friendly practices into live events, fostering greater environmental awareness during concerts.
In this article, we preview Billie Eilish’s tour and explore her commitment to sustainability initiatives, from touring practices to engaging fans in environmental awareness.
Hit Me Hard and Soft Tour preview
“Hit Me Hard and Soft Tour” is the American singer’s ongoing seventh concert tour in support of her third studio album of the same name. The tour, which began at Videotron Centre in Quebec City on September 29, 2024, has seen the artist perform several sold-out gigs in major cities in the United States and Canada.
The 2024 leg of her tour came to an end at Inglewood’s Kia Forum after a 5-night performance. So far, the tour has garnered $17,975,887 from ticket sales. Billie’s brother Finneas, who had not joined her on tour for the first time because he was promoting his music, was part of the tour openers at the show.
The tour extends to 2025, with the European leg of her tour scheduled to begin in Australia in February. The ‘Ocean Eyes singer will make stops in France, Spain, Italy, Denmark, Switzerland, and the O2 Arena in London before concluding the tour in Dublin’s 3Arena on July 26.
Eilish is bent on promoting sustainable touring through her “Hit Me Hard and Soft Tour.” Although there has been much scepticism following these decisions, Eilish has been working with professional organizations to make sure it becomes a reality. She encourages other artists to adopt methods to protect the Earth while they travel from city to city doing what they love.
Sustainable touring
Billie Eilish has demonstrated that music tours can be more than just entertainment; they can also serve as platforms for constructive change. Her attempts to organize a sustainable music tour may motivate concertgoers to embrace more sustainable practices in their daily lives. Eilish’s eco-conscious choices have a big impact on her fans and the music industry, demonstrating that every effort counts in safeguarding the earth.
REVERB
Working closely with Billie Eilish, her management team, tour crew, Live Nation, and the venues is REVERB. REVERB is a non-profit organization that has been instrumental in guiding Billie Eilish and her team on her “Hit Me Hard and Soft Tour.” The organization has been responsible for designing the tour’s sustainability program to match the environmental goals Billie has in mind for her tour.
REVERB has been helping Eilish and her team monitor their carbon footprint as they move from city to city on her “Hit Me Hard and Soft Tour.” As part of their waste management policies, there is a strict no single-use plastic backstage, which includes cups, water bottles, and insulated mugs. Every item on that list has to be reusable to reduce plastic littering around every venue. This is applicable to fans, guest artists, and Billie’s crew.
As part of Eilish’s sustainable touring, the merchandise for the tour will be made from 100% recycled cotton, organic cotton, or polyester. This reduces the environmental impact of cotton production, and with non-toxic dye inputs, her merch helps minimize harm to the health of those producing her “Hit Me Hard and Soft” merchandise; also, it helps reduce plastic waste and conserve materials.
Eilish’s tour also encourages fans to eat plant-based food at least once a day. The plant-based food options are in partnership with the plant-based food action group Support+Feed, a nonprofit founded by Eilish’s mother, Maggie Baird. Support+Feed will undertake campaigns to encourage fans to eat one plant-based meal a day for 30 days and participate in plant-based ‘Food Drives’ to raise awareness and gather food to distribute to local communities. All venues will offer plant-based food options at food drives.
Eco-villages
Eco-villages will be set up at two locations in every venue to educate visitors about the environmental impact of touring and the specific steps taken by Eilish and her staff to reduce their carbon footprint. This includes information about carbon offset projects, the usage of renewable energy sources, and waste reduction strategies. Fans are actively encouraged to participate in a variety of activities in the Eco-Villages. These may include.
Free water refill stations are offered to promote the usage of reusable containers and prevent plastic waste. Eco-villages frequently double as voter registration centres, allowing fans to utilize their voices to campaign for climate action and other vital causes. Fans can interact with and support local and national environmental organizations by accessing information and resources about them.
Eilish’s eco-villages, which include initiatives like voter registration and plant-based meal pledges, encourage fans to adopt sustainable lifestyles and advocate for environmental action beyond concerts. These villages demonstrate how artists can use their platforms to inspire positive change and promote sustainability.
Also, fans who participate in these eco-villages and take action stand a chance to win special prizes. Billie Eilish Eco-Villages are interactive spaces set up at each concert venue during her tours. These villages are a key part of her sustainability efforts, aiming to engage fans in environmental action and education while promoting social change.
Eco-Villages provides information about the environmental impact of touring and the specific measures taken by Eilish and her team to minimize their carbon footprint. This includes details on carbon offsetting initiatives, the use of renewable energy sources, and waste reduction strategies.
Change maker tickets
Billie has set aside tickets for the Changemaker program at each of her tour stops. For example, proceeds from the sale of Billie Eilish Glasgow tickets will be used to establish a Climate Impact Fund, managed by her non-profit partner REVERB.
This fund is intended to assist essential organizations, projects, and voices dedicated to climate justice, carbon reduction, and critical environmental work. Changemaker tickets also benefit Eilish and REVERB’s Music Decarbonization Project, a program co-founded by Eilish to reduce greenhouse gas emissions in the music industry.
Transportation
Billie Eilish partnered with Google Maps to provide fans with eco-friendly options for transportation and eco-friendly ways of getting to each tour location. With a few taps, fans can locate the most fuel-efficient ways to get to her performances, such as walking trails, bicycling routes, and public transportation.
Google Maps will direct fans to local plant-based restaurants for those who are interested in sustainable dining, urging them to embrace eco-friendly options during their concert experience. Every tour city will also include Eilish’s suggestions for environmentally friendly places to visit. This strategy not only increases accessibility to sustainable options but also showcases nearby companies that place a high value on environmental effects.
Food donations and camping gear collection
Furthermore, in the cities where Eilish performs, venue partners are obligated to donate any extra catering meals to those in need. To ensure that objects left at the venue do not end up in the trash but rather have a purpose, fans who leave behind camping equipment, sleeping bags, or tents that are still in good shape will also be given to local communities and organizations.
Eilish is promoting climate action and raising money for it by leveraging her platform. At each performance, she donates tickets to a Climate Impact Fund. Numerous groups devoted to advancing environmental sustainability, lowering carbon emissions, and advocating climate justice will receive funding from this initiative.
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