SUGAR – the iconic alternative rock trio led by Bob Mould alongside bassist David Barbe and drummer Malcolm Travis – announce today a second brand new single, following the bombshell news of the band’s return last year, as well as news of the Love You Even Still 2026 World Tour – which includes the Ulster Hall on 26 May and National Stadium on 27 May – tickets go on sale Friday 30 January at 10am
‘Long Live Love’ follows October’s widely acclaimed ‘House of Dead Memories’ single and comes densely layered with grinding guitar riffs, resplendent synth textures and Mould’s impassioned vocals. First penned by Mould in the mid 2000s, it could almost be a lost gem from an alternative future where the trio carried on recording beyond their 1994 swansong File Under: Easy Listening: its lush electronic edge bringing to mind Mould’s DJ work while sharing similar DNA with the production nous of Garbage’s Butch Vig, a key influence on Mould at the time.
Following the runaway reaction to the news of ‘House of Dead Memories’ and SUGAR’s May New York and London dates – all of which sold out in quick time – the band now announce the Love You Even Still 2026 World Tour. The European leg, which follows directly after sold-out London shows at the O2 Forum Kentish Town on May 23rd and 24th, includes seven further UK dates as well as visits to Ireland, Norway, Sweden, Denmark, Germany, France, Belgium, The Netherlands, Switzerland and ending with Spain’s Azkena Festival. The North American dates, taking place across August, September and October see the band heading across the continent including multiple nights at First Avenue in Minneapolis MN and Union Transfer in Philadelphia PA, while also hitting Los Angeles, San Francisco, Washington D.C, Boston and a return to New York.
All shows go on pre-sale on Tuesday 27 January at 10am, with general sale beginning Friday 30 January at 10am. SUGAR has partnered with PLUS1 so that £2 from every ticket sold goes to supporting akt and their work providing support for LGBTQ+ young people who are experiencing homelessness; and the Amy Winehouse Foundation and their work helping young people to make informed choices about drugs and alcohol.
In October 2025, speaking to Rolling Stone‘s David Browne around SUGAR’s reunion, Mould earnestly noted how with the reunion he wanted “to see if people are still interested.” His query has since been emphatically answered. Speaking of the reaction to the band’s return and their live plans for 2026, he offers:
“SUGAR was dormant for decades and sounds and styles are always changing. Nothing is certain and we had no idea there would be such a positive reaction to the first song. We were heartened to see the excitement for the NYC and London shows. It’s been wonderful to hear people talking so fondly about how much the band meant to them – the strength of the songs, the energy of the shows (and the decibel levels of them!). It was a super special time for all of us. Now that we’re back in business, we’re laser-focused on getting in shape for an exciting year of loud rock shows around the world!”
Tour dates:
May 2nd | New York, NY – Webster Hall [sold out]
May 3rd | New York, NY – Webster Hall [sold out]
May 4th | New York, NY – Webster Hall [sold out]
May 23rd | London, UK – O2 Forum Kentish Town [sold out]
May 24th | London, UK – O2 Forum Kentish Town [sold out]
May 26th | Belfast, UK – Ulster Hall
May 27th | Dublin, IE – National Stadium
May 29th | Manchester, UK – New Century Hall
May 30th | Bristol, UK – Electric Bristol
May 31st | Nottingham, UK – Rock City
Jun 2nd | Glasgow, UK – Barrowland
Jun 3rd | Leeds, UK – Irish Centre
Jun 4th | London, UK – Clapham Grand
Jun 7th | Oslo, NO – Rockerfeller
Jun 9th | Stockholm, SE – Debaser Strand
Jun 10th | Copenhagen, DK – Vega
Jun 11th | Berlin, DE – Huxleys
Jun 13th | Paris, FR – Elysee Montmartre
Jun 14th | Antwerp, BE – De Roma
Jun 15th | Utrecht, NL – TivoliVredenburg
Jun 17th | Lausanne, CH – Les Dock
Jun 19th | Álava, ES – Azkena Rock Festival
Aug 11th | Denver, CO – Mission Ballroom
Aug 15th | Seattle, WA – Paramount
Sep 10th | Minneapolis, MN – First Avenue
Sep 11th | Minneapolis, MN – First Avenue
Sep 26th | San Francisco, CA – The Warfield
Sep 30th | Los Angeles, CA – Palladium
Oct 8th | Detroit, MI – Masonic Cathedral Theatre
Oct 9th | Cleveland, OH – Agora Theatre
Oct 10th | Pittsburgh, PA – Stage AE
Oct 12th | Philadelphia, PA – Union Transfer
Oct 13th | Philadelphia, PA – Union Transfer
Oct 14th | Washington, DC – The Anthem
Oct 16th | Brooklyn, NY – Brooklyn Steel
Oct 17th | Boston, MA – Roadrunner
Oct 18th | Hudson, NY – Basilica Hudson
Oct 20th | Cincinnati, OH – MCL Pavilion (Indoors)
Oct 21st | Nashville, TN – Brooklyn Bowl
Oct 23rd | Atlanta, GA – The Eastern
Oct 24th | Athens, GA – Georgia Theatre
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