Billie Eilish announced her seventh tour, “Hit Me Hard and Soft: The Tour”, on April 29, 2024, following the release of her third studio album, “Hit Me Hard and Soft”, on May 17, 2024.
The album was written by Eilish and her brother FINNEAS, who also produced the album. It will be available on all digital platforms and, in line with sustainability efforts, across all physical formats in limited variants using 100% recyclable materials. The “Hit Me Hard and Soft: The Tour” will begin in Canada at Québec’s Centre Videotron on September 29, 2024, in support of Eilish’s third studio album.
The US and Canada leg of the tour will conclude with three shows at the Kia Forum in Inglewood, California from December 15-17, 2024. The tour will then continue to Australia, with multiple nights in Brisbane, Sydney, and Melbourne from February to March 2025.
European dates will begin in Stockholm’s Avicii Arena, Sweden, on April 23-24, and will include stops in Norway, Denmark, Germany, the Netherlands, Czechia, Poland, Austria, Italy, France, and Spain. The UK leg will start in Glasgow with two concerts at the OVO Hydro on July 7-8, followed by six dates at The O2 in London from July 10-17, and four shows at Co-op Live in Manchester from July 19-23.
On its release day, “Hit Me Hard and Soft” garnered 72.7 million streams on Spotify worldwide, making it her most successful streaming debut on the platform. During its first week, it achieved over 500 million streams globally, marking Billie Eilish’s highest streaming week to date. In under two months, the project surpassed 2 billion streams, becoming the fastest to reach that milestone.
“Hit Me Hard and Soft” debuted at number two on the Billboard 200, selling 339,000 album-equivalent units in its first week, including 191,000 pure album sales. While it is her first studio album not to debut at number one, it achieved Eilish’s highest first-week sales in the US and her largest pure sales. Additionally, all ten tracks from the album entered the top 40 of the Billboard Hot 100.
The tour will continue Eilish’s collaboration with environmental nonprofit Reverb, which has contributed $1 million to environmental, greenhouse gas reduction, and climate justice initiatives. Sustainability efforts on the tour will focus on reducing greenhouse gas emissions, minimizing single-use plastic waste, supporting climate action, and updating stands to include more plant-based food options.
Her Netherlands show is scheduled for 5 May 2025, at the renowned Ziggo Dome where fans in Amsterdam will be more than eager to have the award-winning artists perform in their City.
Ahead of the show in Amsterdam, here’s everything you need to know to be abreast with activities, guidelines and information for the concert:
Ticketing
Popular artists like Billie Eilish often generate such high demand for tickets that scarcity becomes an issue, leading to many fans being unable to secure their desired tickets and missing out on the chance to see their favourite performer.
When looking for Billie Eilish Amsterdam tickets, it’s always advisable to get tickets from trusted resellers like Seatsnet.com to enjoy a seamless and easy entry to the 17,000 Ziggo Dome arena to watch Billie Eilish perform.
Merch for the Hit Me Hard and Soft: The Tour
While not essential, wearing official “Hit Me Hard and Soft: The Tour” merch can make you feel more connected to the event and help you stand out in the crowd. If you want to show your support and be part of the experience, consider getting a tour shirt or other merchandise. These items are often available at the concert venue, so you can pick one up there if you don’t have one already.
Arrival for the tour
Based on previous fan experience, it’s advisable to arrive at the venue earlier than the official start time. Arriving early gives you a head start, allowing you to get ahead in the queue and ensuring a better position when access begins. It’s often more beneficial to wait at the venue than at home.
Support+Feed
Support+Feed will launch a comprehensive campaign during the tour, building on its success in 2022. The expanded Support+Feed Pledge will encourage fans to commit to one plant-based meal a day for 30 days, featuring digital engagement and community activities. Additionally, Plant-Based Food Drives will be held in select cities along the tour route to raise awareness and collect food for local communities.
Transport
Fans are urged to contribute to the sustainability efforts of the “Hit Me Hard And Soft: The Tour” by opting for public transportation or carpooling to and from the concerts. These actions can help lower greenhouse gas emissions and promote the use of public transit. Information about available public transportation options will be provided to ticket holders via email before the event.
What you can bring
Concerts held in indoor arenas differ significantly from those in outdoor venues, especially regarding additional entertainment options. However, one commonality is the importance of bringing certain items that can enhance your experience. One essential item is a phone and portable charger.
It’s not uncommon to see concertgoers regretting their decision to leave a charger behind. Often, we misjudge the time spent waiting in line and overestimate our phone’s battery life, leading to missed opportunities to capture memorable moments. To avoid this, always bring a portable charger as a backup to ensure your device lasts throughout the event.
Ear Protection
Concerts are known for their high energy and loud music, which is part of the fun. However, the volume can sometimes be overwhelming, especially in an indoor arena where sound is amplified. If it’s your first time attending a concert in such a setting, or if you know your ears are sensitive, bringing a set of earplugs is a wise choice. These can help protect your hearing when the music reaches intense levels.
Water Bottle
During summer, staying hydrated is crucial, especially at a concert where you’ll likely be dancing, jumping, and singing along. Bringing a water bottle is essential to keep yourself hydrated and comfortable throughout the event. Just be sure to check the venue’s policy on bringing outside liquids.
Bags
To carry your essentials, you’ll need a bag, but it’s important to follow venue regulations. Typically, bags or backpacks should be no larger than an A4 paper size. This ensures that your belongings are secure and that you comply with the venue’s rules, avoiding any inconvenience.
Things you can’t bring
Sharp objects and weaponry
This one is non-negotiable. Regardless of any other rules that might be flexible, bringing weapons or sharp objects is strictly prohibited and must be adhered to without exception. Safety is paramount, and such items are a significant risk to everyone in attendance.
Umbrellas and Strollers
Even if you’re attending an indoor concert, bringing umbrellas and strollers is a bad idea. These items can obstruct the view of other attendees and pose a tripping hazard. It’s important to avoid bringing anything that could hinder others’ enjoyment or create a safety risk. Keep your belongings compact and considerate of those around you.
Professional Cameras or recording devices
Unless you have received official permission, it’s best to leave professional cameras and any advanced recording equipment at home. Concert venues typically prohibit such items to protect the rights of the performers and to ensure that all attendees have a fair experience. Stick to using your phone’s camera or a small digital camera for capturing memories, as anything more advanced will likely be confiscated or denied entry at the venue.
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