VIDEO PREMIERE: New York City singer-songwriter and producer ADE shares video for spacey new track ‘Ambivert’

ADE - Ambivert

New York City singer-songwriter and producer ADE has released his cosmic new EP ‘Junk In Orbit’, along with spacey focus track “Ambivert”, which XS Noize is pleased to premiere today exclusively.

Like a lone shooting star slicing through a bewildering and boundless night sky, “Ambivert” sees Ade cut through the noise of our incessantly online age with an expert alloy of sleek synthesisers and fizzing pop polish.

With more affable and introspective moments pitted against meteoric choruses that bubble over with squirming synths, clattering drum crashes and a deluge of driving guitars, the track is “written from the perspective of someone hopelessly tangled in the barbed wire of the ungovernable Metaverse: a confused and oblivious Ambivert.”

Ade explains:

“I was scrolling on Twitter and saw this clickbait-y headline from a reputable news outlet that read ‘You might be an Ambivert’, and I was like ‘alright, I’ll bite.’ I learned that an Ambivert is someone who is ‘sometimes introverted, and sometimes extroverted.’ So… a person? The whole thing seemed to me a perfect exemplar of the era we live in, one overwhelmed by the paradoxes of the social media landscape. When fitting in means being forced to engage with such an inherently superficial environment, it’s no coincidence we seek out new diagnoses.”

Perching somewhere between ‘90s guitar-pop and modern-day distorted hyperpop, the track comes complete with a surrealist official video directed and animated by Oliver Levine, with prop fabrications by Phoebe Jane Hart.

Watch the video for ‘Ambivert’ BELOW:

Taken from Ade’s new EP (also out 4 November), “Ambivert” is joined by apocalyptic anti-anthem and title track “Junk In Orbit” as well as previously unheard cut “One Of Us”, a slo-mo and celestial pop ballad with ‘60s rock infections and expansive instrumentals.

A collection of “pandemic songs” that play out like a cut-and-paste set of personal reflections for the artist, the interstellar extended play was written during lockdown but feels just as prophetic and pertinent today.

Of the EP, Ade explains:

“The depths of that first quarantine was, for many of us, an overwhelming house-arrest moving simultaneously in slow-motion and hyper-speed. A glimpse into some dystopian, online future in which our primary experience of the outside world is through our feeds: often grotesque, unhinged and sloppily tailored algorithms bombarding us with misinformation, celebrity, political and systemic failure, Animal Crossing, cooking videos, conspiracy, astrology, unsolicited photos of our exes and any number of pre-pandemic ephemera.”

 ADE

After establishing himself as an innovative new voice in alt-pop with his abstract debut record ‘Midnight Pizza’ last year, New York City singer-songwriter and producer Ade combines technological advancement with an eclectic range of personal influences. Citing everything from Bjork to Beck and Backstreet Boys to Weezer as an influence on his experimental sound, his own pioneering brand of pop straddles just about everything in between.

Continuing that boundary-pushing form, the new ‘Junk In Orbit’ EP arrives as a testament to Ade’s ability to fuse grim cultural observations with infectious melodies and polished pop spatters.

Xsnoize Author
Mark Millar is the founder of XS Noize and looks after the daily running of the website as well as hosting interviews for the weekly XS Noize Podcast. Mark's favourite album is Achtung Baby by U2.

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