SOAK has today premiered the video for acclaimed new single ‘Everybody Loves You’. First airing as Annie Mac’s Hottest Record in the World on Radio 1 – with Bridie also performing the track for the first time on Ireland’s prestigious Late Late Show – a handful of intimate live dates begin next month (including a London show at Omeara on November 29th).
Director Joseph Wilson explains the ‘Everybody Loves You’ video as following SOAK whilst she “navigates through a world of temptation before eventually succumbing and accepting the chaos and love into her life.” He adds, “the video expands upon themes from the song, and plays upon the idea of rejecting something that deep down you know you want; flowing from a straightforward narrative into a visceral, dream-like state, emulating the journey from reticent caterpillar into technicolour butterfly.”
‘Everybody Loves You’ is the first sight of new SOAK material since 2015’s debut album, ‘Before We Forgot How To Dream’. One of the Mercury Prize’s youngest ever nominees, the record also won the prestigious Choice Music Prize for Album of the Year, the Northern Irish Music Prize, saw SOAK shortlisted for a Q Award (‘Best New Act’), as well as taking home the European Border Breaker Award. With extensive global touring along the way – and extreme experiences which have taken her far beyond (but often back to) her close-knit hometown of Derry – Bridie has been hard at work on her forthcoming second album, which will see a release next year.
The video to ‘Everybody Loves You’ offers a window into the tightly-constructed world of SOAK’s second record, and also an unflinchingly-honest portrait of where Bridie (and, indeed, many of her generation who love easily, but struggle to love themselves) now arrive. Here is an artist often hypothesising over the future whilst simultaneously looking back to the past for answers to The Big Questions – on what happens next, when you have supposedly grown up and moved on; on how possible true change (internal, external) ever really is; and, perhaps, remembering those things that matter and you take with you always, as you embark on another adventure.
Still just 22 years old, ‘Everybody Loves You’ may firmly shake off any shackles of the skating teenage tomboy who first introduced herself with the timeless ‘Sea Creatures’, but it retains that alchemy of old-soul wisdom and youthful positivity which are quintessentially SOAK’s own.
November 26th – Belfast, Oh Yeah
November 27th – Dublin, The Grand Social
November 28th – Manchester, Jimmy’s NQ
November 29th – London, Omeara
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