Richard Ashcroft Unveils Video for New Single ‘This Is How It Feels’ – Watch

RICHARD ASHCROFT announces two exclusive UK live shows

Richard Ashcroft today releases the video for his new single ‘This Is How It Feels’, taken from his fourth solo album ‘These People’, that will be released on his new Righteous Phonographic Association label via Cooking Vinyl Records on 20th May.

Directed by Richard himself, the video is the first official visual from the acclaimed solo artist in six years.

Last week saw the Brit and Ivor Novello award winning and Grammy nominated artist announce two special intimate live dates in support of the album on 14th May at Albert Hall in Manchester and 16th May at the Roundhouse in London, which both sold out within 25 minutes of going on sale.

Recorded in London, These People was produced by Richard and longtime collaborator Chris Potter, as well as marking a reunion with Wil Malone, who worked with Richard on the string arrangements on the seminal albums by The Verve A Northern Soul (1995), Urban Hymns (1997), and his platinum-selling and critically lauded debut solo album Alone with Everybody (2000).

Equally channelling his classic output and exploring adventurous new sounds, textures and themes, and graced by one of the most singular and unforgettable voices in British music, These People reaffirms him as one of the most defining and prodigious songwriters of his generation.

RICHARD ASHCROFT
‘THESE PEOPLE’

1. Out Of My Body
2. This Is How It Feels
3. They Don’t Own Me
4. Hold On
5. These People
6. Everybody Needs Somebody To Hurt
7. Picture Of You
8. Black Lines
9. Ain’t The Future So Bright
10. Songs Of Experience

Xsnoize Author
Mark Millar is the founder of XS Noize and looks after the daily running of the website as well as hosting interviews for the weekly XS Noize Podcast. Mark's favourite album is Achtung Baby by U2.

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